Tag Archives: Writing

You need poetry in your posts

Posted on August 24, 2011 by Bill Wren

What the world really needs is poetry in posts. Seriously. Keep in mind, when we use the word poetry we usually mean it in one of two ways. There is the very technical use when we are talking about something … Continue reading →

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Passion without a harness

Posted on August 17, 2011 by Bill Wren

иконографияikoniWe hear and read all the time about how we have to be passionate about what we do and, yes, we do. It’s hard to generate enthusiasm in others if we don’t feel passion and it is also hard to … Continue reading →

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Stories are equations

Posted on December 10, 2010 by Bill Wren

This is how stories work: 1 plus 2 equals 3. They are equations. However, unless you’re a mathematician, this kind of equation isn’t very interesting. Storytelling is an art (or craft, if you prefer). A storyteller makes his or her … Continue reading →

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Storytelling, classifications and definitions

Posted on December 4, 2010 by Bill Wren

We live in a world mad for deconstructing, classifying and compartmentalizing. We have always done this but never to the degree we do now. It has something to do with the rise and growth of science. It’s the process we … Continue reading →

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Branded by a dog

Posted on November 29, 2010 by Bill Wren

Without intending to, I’ve allowed my dog to brand me. Although I rant about the idea of personal branding, I’m aware I have a one. (From my post a year or so ago: “… When we use the term brand … Continue reading →

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