words

Get to the point

by Bill Wren on July 13, 2011

Get to your point immediately or readers will abandon you. This is especially so online. No one is willing to plow through that first little bit you write to guide a reader into your subject. It is “now or never” online. I saw a rather stark example of what I consider this online no-no today. [...]

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Why I posted the post I posted

by Bill Wren on June 17, 2011

Funny is always very subjective. For the purposes of this post, let us assume my post from yesterday (Dignity is an illusion) is funny. Why would I post it? It’s worth asking since it’s an old post from elsewhere. The original is from about six years ago. It’s also worth asking because it is a [...]

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Pairs, sequences and storytelling

by Bill Wren on January 23, 2011

The short video below, The Evolution of Storytelling, tells a story about stories. However, pay attention to how it tells its story. Listen to it and pay attention. You may have noticed pairs and sequences of threes. In fact, the opening sentence begins with a sequence of three that concludes with a pair: “There is [...]

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My most popular posts in 2010

by Bill Wren on December 14, 2010

I took a look at my analytics to see what posts were the most popular here during the year. And I made a list of them. I find it interesting looking back at the past year to see that my focus on social media drooped a bit somewhere during the summer as my focus was [...]

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Social media is gossip (that’s why it works)

by Bill Wren on November 26, 2010

This is a repost of something I wrote about a year and a half ago, April 2009. I’m putting it up again partly because I like this one but also because I recently saw remarks made by Andrew Stanton of PIXAR vaguely touching on the same idea, including his comment “Storytelling is joke telling.” It [...]

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