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	<title>Writelife &#187; User experience</title>
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		<title>Get to the point</title>
		<link>http://writelife.net/2011/07/13/get-to-the-point/</link>
		<comments>http://writelife.net/2011/07/13/get-to-the-point/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 16:07:06 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[block of text]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[chunk]]></category>
		<category><![CDATA[clausal]]></category>
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		<category><![CDATA[no-no]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User experience]]></category>
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		<description><![CDATA[Get to your point immediately or readers will abandon you. This is especially so online. No one is willing to plow through that first little bit you write to guide a reader into your subject. It is &#8220;now or never&#8221; online. I saw a rather stark example of what I consider this online no-no today. [...]]]></description>
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		<title>Is usability kaput?</title>
		<link>http://writelife.net/2009/04/20/is-usability-kaput/</link>
		<comments>http://writelife.net/2009/04/20/is-usability-kaput/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 13:41:10 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[jakob nielsen]]></category>
		<category><![CDATA[plugins]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Wordpress]]></category>

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		<description><![CDATA[Whatever happened to Jakob Nielsen? Do you remember him? Do you remember when usability and user experience were the terms of the day and we were all bound and determined to make technology, particularly Internet related technology, user-friendly? Easy to use? Easy to understand? When was that? Late 1990&#8242;s? Early 2000&#8242;s? I&#8217;m not sure but [...]]]></description>
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		<title>You can&#8217;t break wind online</title>
		<link>http://writelife.net/2009/01/14/you-cant-break-wind-online/</link>
		<comments>http://writelife.net/2009/01/14/you-cant-break-wind-online/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 21:50:44 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[senses]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[User experience]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=706</guid>
		<description><![CDATA[You can&#8217;t fart online. You can&#8217;t have strong body odour like you have after jogging or working out at the gym. Not online. Online, you can see pictures of my dog. Were I to make a video or an audio file, you might hear her bark. But you&#8217;ll never smell her dog scent or feel [...]]]></description>
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		<title>Damn! The hoo-hah works!</title>
		<link>http://writelife.net/2008/11/08/damn-the-hoo-hah-works/</link>
		<comments>http://writelife.net/2008/11/08/damn-the-hoo-hah-works/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 18:42:22 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[windowshop]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=428</guid>
		<description><![CDATA[I was looking at Amazon’s newest notion, Windowshop.com, a new site for … well, window shopping online. I went there and did the usual rolling of the eyes. A lot of online flim-flam, multimedia falderal with little substance. I get annoyed online because so many companies, certainly their marketing departments, continue to think that pretty [...]]]></description>
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		<title>Writers incognito</title>
		<link>http://writelife.net/2004/05/17/writers-incognito/</link>
		<comments>http://writelife.net/2004/05/17/writers-incognito/#comments</comments>
		<pubDate>Mon, 17 May 2004 15:13:12 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[communications analyst]]></category>
		<category><![CDATA[communications director]]></category>
		<category><![CDATA[creative director]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Writers]]></category>

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		<description><![CDATA[There are writers among us but they are sometimes not easy to recognize. Writing, often viewed as a profession of the lower orders, traditionally pays rather poorly. In order to escape this ghetto-ish trap, a writer will often call him or her self by some other term. Currently, in my present position, I am a [...]]]></description>
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