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Appearances to the contrary

by Bill on July 29, 2010

It would appear this blog is in abeyance but au contraire … I’ve actually written quite a few posts. Unfortunately, well-intended as they may have been, they kind of sucked. So they remain offline in the half-baked stage. I had one, however, that wasn’t too bad but I decided that instead of a long, windy [...]

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Social media marketing – why make it hard?

by Bill on July 8, 2010

You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]

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Social media basics for a small business

by Bill on May 27, 2010

Many businesses, especially small businesses, are wary of social media and for a variety of reasons. The reasons are legitimate given that owners are wrapped up in the business of actually running their business, so they are often in uncharted territory with very little time. One of the biggest reasons, and biggest pitfalls, is: What [...]

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Quotes are signage

by Bill on April 9, 2010

The internet is full of epigrams, aphorisms and quotes. I used a few in my post yesterday. You see them every day in tweets and status updates. They’re all over the place. Why is that? What are they for? They’re signage. That’s the simple answer. They’re wayfinding information. As with anything, excess turns them into [...]

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Web sites and vertical vs. horizontal

by Bill on April 2, 2010

I came across a discussion on LinkedIn where the question was asked, “Why do we still design web sites that are vertical?” In the responses, I saw some examples of pages that were horizontal — you scrolled left to right. The question went on to muse about how our monitors are more landscape oriented and [...]

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When do you post and why?

by Bill on February 25, 2010

This is a quick little post that is primarily questions. For instance, if you schedule your blog posts, when do you schedule them for? I ask this because I’m in the Atlantic time zone. Many people are in the Eastern time zone and many in the other zones all the way to the Pacific. Of [...]

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Repetition is good so it’s good to repeat ourselves

by Bill on February 1, 2010

It’s good to repeat yourself. By default I think we believe to repeat ourselves is a bad thing. However, if we’re trying to communicate it’s through repetition that it gets across. The trick is to do this without becoming redundant  — in other words, knowing when enough is enough. The other trick is to repeat [...]

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