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Quotes are signage

by Bill on April 9, 2010

The internet is full of epigrams, aphorisms and quotes. I used a few in my post yesterday. You see them every day in tweets and status updates. They’re all over the place. Why is that? What are they for? They’re signage. That’s the simple answer. They’re wayfinding information. As with anything, excess turns them into [...]

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Content is not content

by Bill on March 25, 2010

In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. In the case of the Internet, it would be shelves on the web and social [...]

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A world of absolutes

by Bill on March 19, 2010

I’ve noticed, as you may have too, that we love absolutes, especially online. On Wednesday there was an opinion piece on the Globe and Mail site that said bloggers are male. Women who blog must have struggled with their sexual identity upon learning this. With trackable regularity, claims are made about this or that being [...]

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Keywords and subject lines

by Bill on February 14, 2010

Search engines aren’t the only ones looking for keywords. We are too. In a sense, we are search engines as we look for what we’re trying to find or we meander over the web hoping to stumble on something interesting. When we look, we look for words and phrases. I‘m thinking of email newsletter subject [...]

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Twitter, statistics and speculation

by Bill on August 31, 2009

Allow me to inebriate some sober numbers … When we talk about Facebook and Twitter, cars and bikes, business and the arts, we are always self-referential. We think a certain way, we use something in a certain way, we believe this may occur in a certain way … and we forget that the world doesn’t [...]

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Why dogs are important to business

by Bill on August 25, 2009

“… It’s nice to know that if I do post about my dogs or something, it’s not a total faux pas.” That is from a comment left yesterday by Tzaddi, from ThriveWire, to my post I wonder what she’ll say? And I thought, yes. Dogs are a great example of what I’m trying to get [...]

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I wonder what she’ll say today?

by Bill on August 24, 2009

We need to stop thinking in terms of technology and social media and think in terms of people. All communication is not functional, practical, purposeful. A lot of it is inconsequential but inconsequential communication is important: sometimes the act of communicating is more important than what is communicated. (Yes, I’ve said this before.) We see [...]

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