small business

Hazards of the mom and pop operation

by Bill Wren on June 22, 2011

A lot of small businesses fall into the category of “mom and pop” operation and we know what the phrase refers to: many constraints. The biggest is financial. A mom and pop operation struggles with just getting the product or service out there so it can be sold. They have limited reach, limited budget, limited [...]

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My most popular posts in 2010

by Bill Wren on December 14, 2010

I took a look at my analytics to see what posts were the most popular here during the year. And I made a list of them. I find it interesting looking back at the past year to see that my focus on social media drooped a bit somewhere during the summer as my focus was [...]

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Appearances to the contrary

by Bill Wren on July 29, 2010

It would appear this blog is in abeyance but au contraire … I’ve actually written quite a few posts. Unfortunately, well-intended as they may have been, they kind of sucked. So they remain offline in the half-baked stage. I had one, however, that wasn’t too bad but I decided that instead of a long, windy [...]

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Social media marketing – why make it hard?

by Bill Wren on July 8, 2010

You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]

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