Posts tagged as:

People

En vacances? Not really

by Bill on August 27, 2010

The other day I came upon some writing I did quite a while ago. By “a while” I mean fifteen to twenty years ago. Amid all that writing I found a series of stories I wrote. I had put them together under a tentative title, Rather Short Stories for Rather Small People. Other than being [...]

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Respect customers and yourself

by Bill on July 24, 2010

(This was first posted Sept. 18, 2004.) In the various blogs I visit, and in other sources, I continually come across discussions about customers and their experience of businesses, large and small. One of the themes that pops up frequently is respect, as in Seth Godin’s recent posting, Trust and Respect, Courage and Leadership. You [...]

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Listen to the silence and pay attention

by Bill on July 12, 2010

Noise is a common complaint about social media. We often say there is too much worthless chatter. When we say this, we’re complaining about content. It’s of no value to us; it’s all noise. For people like myself who work in social media, we’re usually referring to the tsunami of tweets and posts and updates [...]

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You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]

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No one cares about your brand

by Bill on June 30, 2010

I have a theory and it goes like this: no one cares about your brand. This is because no one cares about brands, period. They care about people. Let me give you an example of this. In 1997 James Cameron released his movie Titanic. It was wildly successful. It was a big movie and an [...]

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How to be a better writer – three tips

by Bill on June 29, 2010

Here’s how to become a better writer: 1) write 2) read 3) listen They seem obvious, at least to me. Especially the first one. How does anyone improve a skill except by practice? Whether they’re athletes, artists, entrepreneurs, doctors — whatever — people get good at something by doing it. A lot. It’s the same [...]

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My view of links is pretty simple: they are a great big pain in the butt. When I post something, they are an “after the fact” matter. I mean by this that I write something, then go back over it and figure out where I should have links and put them in. As big a [...]

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