by Bill Wren on April 28, 2011
In an age of digital this and that, when many of us live large parts of our lives online, creativity often obfuscates our message. Obfuscate means to “render obscure, unclear, or unintelligible,” as my dictionary defines it. It’s not that the creativity we bring to something isn’t imaginative. It’s often very imaginative; very clever and [...]
by Bill Wren on November 22, 2010
Not a day goes by where we don’t see tweets and post headlines telling us “you must” or “you need” and similar dogmatic injunctions. Is it because we like being told what to do? Is it because the authors are megalomaniacs? No. We write headlines like these because the statistics tells us they work. Does [...]
by Bill Wren on July 29, 2010
It would appear this blog is in abeyance but au contraire … I’ve actually written quite a few posts. Unfortunately, well-intended as they may have been, they kind of sucked. So they remain offline in the half-baked stage. I had one, however, that wasn’t too bad but I decided that instead of a long, windy [...]
by Bill Wren on May 27, 2010
Many businesses, especially small businesses, are wary of social media and for a variety of reasons. The reasons are legitimate given that owners are wrapped up in the business of actually running their business, so they are often in uncharted territory with very little time. One of the biggest reasons, and biggest pitfalls, is: What [...]
by Bill Wren on March 25, 2010
In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. In the case of the Internet, it would be shelves on the web and social [...]
Follow Writelife on Twitter
