What the world really needs is poetry in posts. Seriously. Keep in mind, when we use the word poetry we usually mean it in one of two ways.
There is the very technical use when we are talking about something like a Shakespearean sonnet. But there is also the much more common use, in the general population, where it refers to really damn well done communication.
When it is damn well done communication it often uses metaphors, similes and analogies. It uses examples and descriptive language without going overboard. It creates images that communicate sense and makes what we read relatable and understandable.
Bald facts are boring. And they’re often difficult to wrap your head around. But poetry, in a very broad sense, makes them clear and drives home their meaning. Let’s try an example to see if I can communicate this notion.
I could write a post that would have the merit of being brief by simply writing, “Before any public speaking engagement, it is important to go to the bathroom beforehand.”
Or, I could write this:
About 45 minutes into my two hour lecture before 1,000 students at the University of Ottawa, I crossed my legs. Roughly five minutes later, I crossed them more tightly.
Not long after, perhaps five minutes, I began to perspire freely although the room was climate controlled and quite pleasant. Unfortunately, I had to pee. And I had about 50 more minutes to go at the lectern.
As it turned out, I humiliated myself by peeing my pants before a thousand eyes and thus learned my lesson: always pee before a public engagement!
Imagery conveys meaning and imagery is often the element that adds poetry to a post, in the sense I’m using the word.
Why would a news network send someone to a place devastated by an earthquake when they can simply say it registered 7.9 and over 500 people lost their lives? It costs money to send people all around the world. But the data doesn’t quite convey the meaning. Images of people and structures ravaged by the event do. It makes the event relatable and understandable.
So put some poetry in your posts. Make it mean something to me and everyone else.
Put another way, try telling a story that makes your message vivid.