Tag Archives: Marketing

Mark Twain explains stories and social media

I decided to write a post titled, “How to write a story.” However, a quick Google search showed that Mark Twain had beaten me to it. How wonderful is that? He has a piece titled, “How to tell a story” … Continue reading

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Publish and you may perish anyway

I heard a loud voice, it said a few words. It said, “You gotta take a chance and you gotta pay, boy. You cannot win if you do not play.” – Steve Forbert – Just because you get something out … Continue reading

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Automated phone calls and the genius of marketing

For the first time in the history of marketing, business and other organizations have recognized their customers are actually people. Not only that, they have taken this realization into account. It is called the automated phone call (or, “all call”). … Continue reading

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Web sites and vertical vs. horizontal

I came across a discussion on LinkedIn where the question was asked, “Why do we still design web sites that are vertical?” In the responses, I saw some examples of pages that were horizontal — you scrolled left to right. … Continue reading

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The problem with problems

We make problems more troublesome by how we view them. In my experience, when we are faced with a problem we immediately get discouraged because we see it as a problem. It is a word with a lot of heavy … Continue reading

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