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	<title>Writelife &#187; Marketing</title>
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	<link>http://writelife.net</link>
	<description>asking questions and discovering how little I know</description>
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		<title>Social media marketing – why make it hard?</title>
		<link>http://writelife.net/2010/07/08/social-media-marketing/</link>
		<comments>http://writelife.net/2010/07/08/social-media-marketing/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:38:56 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[cross pollination]]></category>
		<category><![CDATA[customer interaction]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[horseshit]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[presence]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3199</guid>
		<description><![CDATA[You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/07/08/social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Mark Twain explains stories and social media</title>
		<link>http://writelife.net/2010/06/03/mark-twain-explains-stories-and-social-media/</link>
		<comments>http://writelife.net/2010/06/03/mark-twain-explains-stories-and-social-media/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 13:36:59 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Writers]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[bill wren]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[comic]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[how to write a story]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[humorous story]]></category>
		<category><![CDATA[Mark Twain]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writelife]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2984</guid>
		<description><![CDATA[I decided to write a post titled, “How to write a story.” However, a quick Google search showed that Mark Twain had beaten me to it. How wonderful is that? He has a piece titled, “How to tell a story&#8221; (see note at bottom). In a nutshell: don&#8217;t over-tell. In terms of story and business, [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/06/03/mark-twain-explains-stories-and-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Publish and you may perish anyway</title>
		<link>http://writelife.net/2010/05/10/publish-and-you-may-perish-anyway/</link>
		<comments>http://writelife.net/2010/05/10/publish-and-you-may-perish-anyway/#comments</comments>
		<pubDate>Mon, 10 May 2010 10:45:04 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Scheherazade]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Exasperated]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mary Pickford]]></category>
		<category><![CDATA[myth]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[perish]]></category>
		<category><![CDATA[Publish]]></category>
		<category><![CDATA[rubbish]]></category>
		<category><![CDATA[steve forbert]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writelife]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2811</guid>
		<description><![CDATA[I heard a loud voice, it said a few words. It said, &#8220;You gotta take a chance and you gotta pay, boy. You cannot win if you do not play.&#8221; &#8211; Steve Forbert – Just because you get something out there into the world, it doesn’t follow that anyone will want it. That’s the discouraging [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/05/10/publish-and-you-may-perish-anyway/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Automated phone calls and the genius of marketing</title>
		<link>http://writelife.net/2010/04/15/automated-phone-calls-and-the-genius-of-marketing/</link>
		<comments>http://writelife.net/2010/04/15/automated-phone-calls-and-the-genius-of-marketing/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:39:17 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[brilliance]]></category>
		<category><![CDATA[damnation]]></category>
		<category><![CDATA[human feelings]]></category>
		<category><![CDATA[humanity]]></category>
		<category><![CDATA[profanities]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2638</guid>
		<description><![CDATA[For the first time in the history of marketing, business and other organizations have recognized their customers are actually people. Not only that, they have taken this realization into account. It is called the automated phone call (or, &#8220;all call&#8221;). Consider how we respond to marketing phone calls. We hate them. We curse them. Often, [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/04/15/automated-phone-calls-and-the-genius-of-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web sites and vertical vs. horizontal</title>
		<link>http://writelife.net/2010/04/02/web-sites-and-vertical-vs-horizontal/</link>
		<comments>http://writelife.net/2010/04/02/web-sites-and-vertical-vs-horizontal/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 15:25:28 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[graphical interface]]></category>
		<category><![CDATA[intuitive way]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[monitors]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[streams]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2523</guid>
		<description><![CDATA[I came across a discussion on LinkedIn where the question was asked, &#8220;Why do we still design web sites that are vertical?&#8221; In the responses, I saw some examples of pages that were horizontal &#8212; you scrolled left to right. The question went on to muse about how our monitors are more landscape oriented and [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/04/02/web-sites-and-vertical-vs-horizontal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The problem with problems</title>
		<link>http://writelife.net/2010/03/31/the-problem-with-problems/</link>
		<comments>http://writelife.net/2010/03/31/the-problem-with-problems/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 10:45:19 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[anxiety]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[play]]></category>
		<category><![CDATA[possibilities]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[problems]]></category>
		<category><![CDATA[puzzle]]></category>
		<category><![CDATA[puzzles]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2489</guid>
		<description><![CDATA[We make problems more troublesome by how we view them. In my experience, when we are faced with a problem we immediately get discouraged because we see it as a problem. It is a word with a lot of heavy baggage and we seldom feel up to the lifting. There is a tendency to see [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/03/31/the-problem-with-problems/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Content is not content</title>
		<link>http://writelife.net/2010/03/25/content-is-not-content/</link>
		<comments>http://writelife.net/2010/03/25/content-is-not-content/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 16:06:43 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[comic]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[efficiencies]]></category>
		<category><![CDATA[fan pages]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[media tools]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[number crunching]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[posts]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2465</guid>
		<description><![CDATA[In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. In the case of the Internet, it would be shelves on the web and social [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/03/25/content-is-not-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When words lose power don&#8217;t use them</title>
		<link>http://writelife.net/2010/03/23/when-words-lose-power-dont-use-them/</link>
		<comments>http://writelife.net/2010/03/23/when-words-lose-power-dont-use-them/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:02:35 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[first draft]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[meaning]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[phrases]]></category>
		<category><![CDATA[rewrite]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[synonyms]]></category>
		<category><![CDATA[white noise]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2431</guid>
		<description><![CDATA[Overuse diminishes the effectiveness of words and phrases. It steals their power. When that happens, stop using them. If you continue to, your writing will be ineffective. You want to convey your meaning but when a word has lost its power the meaning doesn’t come across. It becomes white noise. When everyone has a “great” [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/03/23/when-words-lose-power-dont-use-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What we see dictates how we see it</title>
		<link>http://writelife.net/2010/03/22/what-we-see-dictates-how-we-see-it/</link>
		<comments>http://writelife.net/2010/03/22/what-we-see-dictates-how-we-see-it/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 10:45:40 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[angles]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Editors]]></category>
		<category><![CDATA[gender work]]></category>
		<category><![CDATA[globe and mail]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[interpretation]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[margaret wente]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[meaning]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[perspectives]]></category>
		<category><![CDATA[politicians]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[wente]]></category>
		<category><![CDATA[women bloggers]]></category>
		<category><![CDATA[writelife]]></category>
		<category><![CDATA[Writers]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2406</guid>
		<description><![CDATA[How we interpret the world is affected by our perspective. Sport provides numerous examples. Is a play legal or illegal? The referee makes a call. Video replay is examined. Why? Simply because the referee’s perspective is very specific. He or she was in a particular place in time and space and made their call based [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/03/22/what-we-see-dictates-how-we-see-it/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>A world of absolutes</title>
		<link>http://writelife.net/2010/03/19/a-world-of-absolutes/</link>
		<comments>http://writelife.net/2010/03/19/a-world-of-absolutes/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 12:18:19 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Poetry]]></category>
		<category><![CDATA[absolute certainty]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[globe and mail]]></category>
		<category><![CDATA[internet success]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[traditional advertising]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2397</guid>
		<description><![CDATA[I’ve noticed, as you may have too, that we love absolutes, especially online. On Wednesday there was an opinion piece on the Globe and Mail site that said bloggers are male. Women who blog must have struggled with their sexual identity upon learning this. With trackable regularity, claims are made about this or that being [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/03/19/a-world-of-absolutes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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