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	<title>Writelife &#187; Marketing</title>
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	<link>http://writelife.net</link>
	<description>asking questions and discovering how little I know</description>
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		<title>Art and utility</title>
		<link>http://writelife.net/2010/12/19/art-and-utility/</link>
		<comments>http://writelife.net/2010/12/19/art-and-utility/#comments</comments>
		<pubDate>Sun, 19 Dec 2010 17:23:11 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[artists]]></category>
		<category><![CDATA[bully]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[creative economy]]></category>
		<category><![CDATA[creative expression]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[phrases]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3710</guid>
		<description><![CDATA[Over the past year (much longer, actually), we’ve seen the idea of creativity being the key to business success in the world and the world as it is evolving. We’ve seen new phrases pop up like “the creative economy” or &#8220;tell your story.&#8221; When we talk about creativity, we inevitably talk about art. Not all [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Storytelling, classifications and definitions</title>
		<link>http://writelife.net/2010/12/04/storytelling-classifications-and-definitions/</link>
		<comments>http://writelife.net/2010/12/04/storytelling-classifications-and-definitions/#comments</comments>
		<pubDate>Sat, 04 Dec 2010 13:38:30 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Story]]></category>
		<category><![CDATA[canada council for the arts]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[definition of storytelling]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[oral storytelling]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[streams]]></category>
		<category><![CDATA[visual storytelling]]></category>
		<category><![CDATA[writelife]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3661</guid>
		<description><![CDATA[We live in a world mad for deconstructing, classifying and compartmentalizing. We have always done this but never to the degree we do now. It has something to do with the rise and growth of science. It’s the process we developed in order to learn and understand. It can, however, be restrictive and have the [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/12/04/storytelling-classifications-and-definitions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impractical pursuits and other questions</title>
		<link>http://writelife.net/2010/11/18/impractical-pursuits-and-other-questions/</link>
		<comments>http://writelife.net/2010/11/18/impractical-pursuits-and-other-questions/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 19:45:16 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Story]]></category>
		<category><![CDATA[Storyboat]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[bill wren]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Don Quixote]]></category>
		<category><![CDATA[henry ford]]></category>
		<category><![CDATA[henry ford quote]]></category>
		<category><![CDATA[makeover]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mickey Rourke]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[short stories]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Thoughtwrestling]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writelife]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3612</guid>
		<description><![CDATA[I have a post on Thoughtwrestling today called Nothing more to say – the secret brain. In it I mention something I call The Impractical Pursuits Project and I’m deliberately vague because I’ve not fully formed the idea in my own head yet. Part of it, however, is counter-intuitive – which is why I call [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/11/18/impractical-pursuits-and-other-questions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>About the other fiction of Disrupted Lives</title>
		<link>http://writelife.net/2010/09/25/about-the-other-fiction-of-disrupted-lives/</link>
		<comments>http://writelife.net/2010/09/25/about-the-other-fiction-of-disrupted-lives/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 14:26:26 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Disrupted Lives]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[artifact]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[borges]]></category>
		<category><![CDATA[Borges-like]]></category>
		<category><![CDATA[commotion]]></category>
		<category><![CDATA[commotions]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[fantasy]]></category>
		<category><![CDATA[Fiction]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[joke]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[playfulness]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[seven stories]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[wren]]></category>
		<category><![CDATA[writelife]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3400</guid>
		<description><![CDATA[I had an idea about this ebook I put together, Disrupted Lives and Other commotions. I decided against it for a number of reasons but it keeps popping up in some of my tweets and Facebook updates. Let me describe the idea. The ebook is made up of seven stories. So it is fiction (with [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/09/25/about-the-other-fiction-of-disrupted-lives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media marketing – why make it hard?</title>
		<link>http://writelife.net/2010/07/08/social-media-marketing/</link>
		<comments>http://writelife.net/2010/07/08/social-media-marketing/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:38:56 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[cross pollination]]></category>
		<category><![CDATA[customer interaction]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[horseshit]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[presence]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3199</guid>
		<description><![CDATA[You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/07/08/social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Mark Twain explains stories and social media</title>
		<link>http://writelife.net/2010/06/03/mark-twain-explains-stories-and-social-media/</link>
		<comments>http://writelife.net/2010/06/03/mark-twain-explains-stories-and-social-media/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 13:36:59 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Writers]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[bill wren]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[comic]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[how to write a story]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[humorous story]]></category>
		<category><![CDATA[Mark Twain]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writelife]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2984</guid>
		<description><![CDATA[I decided to write a post titled, “How to write a story.” However, a quick Google search showed that Mark Twain had beaten me to it. How wonderful is that? He has a piece titled, “How to tell a story&#8221; (see note at bottom). In a nutshell: don&#8217;t over-tell. In terms of story and business, [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/06/03/mark-twain-explains-stories-and-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Publish and you may perish anyway</title>
		<link>http://writelife.net/2010/05/10/publish-and-you-may-perish-anyway/</link>
		<comments>http://writelife.net/2010/05/10/publish-and-you-may-perish-anyway/#comments</comments>
		<pubDate>Mon, 10 May 2010 10:45:04 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Scheherazade]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Exasperated]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mary Pickford]]></category>
		<category><![CDATA[myth]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[perish]]></category>
		<category><![CDATA[Publish]]></category>
		<category><![CDATA[rubbish]]></category>
		<category><![CDATA[steve forbert]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writelife]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2811</guid>
		<description><![CDATA[I heard a loud voice, it said a few words. It said, &#8220;You gotta take a chance and you gotta pay, boy. You cannot win if you do not play.&#8221; &#8211; Steve Forbert – Just because you get something out there into the world, it doesn’t follow that anyone will want it. That’s the discouraging [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/05/10/publish-and-you-may-perish-anyway/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Automated phone calls and the genius of marketing</title>
		<link>http://writelife.net/2010/04/15/automated-phone-calls-and-the-genius-of-marketing/</link>
		<comments>http://writelife.net/2010/04/15/automated-phone-calls-and-the-genius-of-marketing/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:39:17 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[brilliance]]></category>
		<category><![CDATA[damnation]]></category>
		<category><![CDATA[human feelings]]></category>
		<category><![CDATA[humanity]]></category>
		<category><![CDATA[profanities]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2638</guid>
		<description><![CDATA[For the first time in the history of marketing, business and other organizations have recognized their customers are actually people. Not only that, they have taken this realization into account. It is called the automated phone call (or, &#8220;all call&#8221;). Consider how we respond to marketing phone calls. We hate them. We curse them. Often, [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/04/15/automated-phone-calls-and-the-genius-of-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web sites and vertical vs. horizontal</title>
		<link>http://writelife.net/2010/04/02/web-sites-and-vertical-vs-horizontal/</link>
		<comments>http://writelife.net/2010/04/02/web-sites-and-vertical-vs-horizontal/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 15:25:28 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[graphical interface]]></category>
		<category><![CDATA[intuitive way]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[monitors]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[streams]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2523</guid>
		<description><![CDATA[I came across a discussion on LinkedIn where the question was asked, &#8220;Why do we still design web sites that are vertical?&#8221; In the responses, I saw some examples of pages that were horizontal &#8212; you scrolled left to right. The question went on to muse about how our monitors are more landscape oriented and [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/04/02/web-sites-and-vertical-vs-horizontal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The problem with problems</title>
		<link>http://writelife.net/2010/03/31/the-problem-with-problems/</link>
		<comments>http://writelife.net/2010/03/31/the-problem-with-problems/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 10:45:19 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[anxiety]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[play]]></category>
		<category><![CDATA[possibilities]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[problems]]></category>
		<category><![CDATA[puzzle]]></category>
		<category><![CDATA[puzzles]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2489</guid>
		<description><![CDATA[We make problems more troublesome by how we view them. In my experience, when we are faced with a problem we immediately get discouraged because we see it as a problem. It is a word with a lot of heavy baggage and we seldom feel up to the lifting. There is a tendency to see [...]]]></description>
		<wfw:commentRss>http://writelife.net/2010/03/31/the-problem-with-problems/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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