Marketing

Art and utility

by Bill Wren on December 19, 2010

Over the past year (much longer, actually), we’ve seen the idea of creativity being the key to business success in the world and the world as it is evolving. We’ve seen new phrases pop up like “the creative economy” or “tell your story.” When we talk about creativity, we inevitably talk about art. Not all [...]

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Storytelling, classifications and definitions

by Bill Wren on December 4, 2010

We live in a world mad for deconstructing, classifying and compartmentalizing. We have always done this but never to the degree we do now. It has something to do with the rise and growth of science. It’s the process we developed in order to learn and understand. It can, however, be restrictive and have the [...]

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Impractical pursuits and other questions

by Bill Wren on November 18, 2010

I have a post on Thoughtwrestling today called Nothing more to say – the secret brain. In it I mention something I call The Impractical Pursuits Project and I’m deliberately vague because I’ve not fully formed the idea in my own head yet. Part of it, however, is counter-intuitive – which is why I call [...]

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About the other fiction of Disrupted Lives

by Bill Wren on September 25, 2010

I had an idea about this ebook I put together, Disrupted Lives and Other commotions. I decided against it for a number of reasons but it keeps popping up in some of my tweets and Facebook updates. Let me describe the idea. The ebook is made up of seven stories. So it is fiction (with [...]

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Social media marketing – why make it hard?

by Bill Wren on July 8, 2010

You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]

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