Posts tagged as:

Marketing

Social media marketing – why make it hard?

by Bill on July 8, 2010

You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]

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Mark Twain explains stories and social media

by Bill on June 3, 2010

I decided to write a post titled, “How to write a story.” However, a quick Google search showed that Mark Twain had beaten me to it. How wonderful is that? He has a piece titled, “How to tell a story” (see note at bottom). In a nutshell: don’t over-tell. In terms of story and business, [...]

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Publish and you may perish anyway

by Bill on May 10, 2010

I heard a loud voice, it said a few words. It said, “You gotta take a chance and you gotta pay, boy. You cannot win if you do not play.” — Steve Forbert – Just because you get something out there into the world, it doesn’t follow that anyone will want it. That’s the discouraging [...]

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Automated phone calls and the genius of marketing

by Bill on April 15, 2010

For the first time in the history of marketing, business and other organizations have recognized their customers are actually people. Not only that, they have taken this realization into account. It is called the automated phone call (or, “all call”). Consider how we respond to marketing phone calls. We hate them. We curse them. Often, [...]

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Web sites and vertical vs. horizontal

by Bill on April 2, 2010

I came across a discussion on LinkedIn where the question was asked, “Why do we still design web sites that are vertical?” In the responses, I saw some examples of pages that were horizontal — you scrolled left to right. The question went on to muse about how our monitors are more landscape oriented and [...]

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The problem with problems

by Bill on March 31, 2010

We make problems more troublesome by how we view them. In my experience, when we are faced with a problem we immediately get discouraged because we see it as a problem. It is a word with a lot of heavy baggage and we seldom feel up to the lifting. There is a tendency to see [...]

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Content is not content

by Bill on March 25, 2010

In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. In the case of the Internet, it would be shelves on the web and social [...]

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