Language

You need poetry in your posts

by Bill Wren on August 24, 2011

What the world really needs is poetry in posts. Seriously. Keep in mind, when we use the word poetry we usually mean it in one of two ways. There is the very technical use when we are talking about something like a Shakespearean sonnet. But there is also the much more common use, in the [...]

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Get to the point

by Bill Wren on July 13, 2011

Get to your point immediately or readers will abandon you. This is especially so online. No one is willing to plow through that first little bit you write to guide a reader into your subject. It is “now or never” online. I saw a rather stark example of what I consider this online no-no today. [...]

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Why I posted the post I posted

by Bill Wren on June 17, 2011

Funny is always very subjective. For the purposes of this post, let us assume my post from yesterday (Dignity is an illusion) is funny. Why would I post it? It’s worth asking since it’s an old post from elsewhere. The original is from about six years ago. It’s also worth asking because it is a [...]

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Social media marketing – why make it hard?

by Bill Wren on July 8, 2010

You’re a small business owner and you have to get on that social media thing. Everybody says so. Everything you read says so. You can’t turn around without someone asking what you’re doing with social media. And you’ve looked at it. You’ve been on Twitter and Facebook and you’ve read articles and you’ve talked to [...]

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How to be a better writer – three tips

by Bill Wren on June 29, 2010

Here’s how to become a better writer: 1) write 2) read 3) listen They seem obvious, at least to me. Especially the first one. How does anyone improve a skill except by practice? Whether they’re athletes, artists, entrepreneurs, doctors — whatever — people get good at something by doing it. A lot. It’s the same [...]

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