by Bill Wren on December 23, 2010
Content has a problem and it is easily stated: I have no interest in it. I don’t believe many do and, of those who are interested in it, they aren’t interested in content but in what it can do for them. I don’t want to read or watch content. A movie? Yes. A video? Yes. [...]
by Bill Wren on November 22, 2010
Not a day goes by where we don’t see tweets and post headlines telling us “you must” or “you need” and similar dogmatic injunctions. Is it because we like being told what to do? Is it because the authors are megalomaniacs? No. We write headlines like these because the statistics tells us they work. Does [...]
by Bill Wren on October 1, 2010
холови гарнитуриYou never know where ideas and help are going to come from or when. Yesterday I paused from working and found two posts that helped me discover something I’d been looking for a long time. What was I looking for? What it is I do. For me the most painful, almost unbearable kind of [...]
by Bill Wren on July 3, 2010
I’m being diplomatic when I write that I don’t like other things. The truth is that I hate other things. They just get in the way! What are other things? That’s easy: they’re all the things you have to do when what you really want to do is something else. They’re things like your job, [...]
by Bill Wren on June 29, 2010
Here’s how to become a better writer: 1) write 2) read 3) listen They seem obvious, at least to me. Especially the first one. How does anyone improve a skill except by practice? Whether they’re athletes, artists, entrepreneurs, doctors — whatever — people get good at something by doing it. A lot. It’s the same [...]
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