We’re only in it for the money – Frank Zappa
Chris Anderson has a new book out July 7th and that appears to have resuscitated the question of “free” as it applies to digital stuff, like news and other content (what use to be known as literature, pop culture, art, music and so on).
The entire idea of “free” content is informed by a belief in inevitability. Like gravity, it is a natural law. No one will pay for anything once it becomes digital – it will be free, and to go against this is to tilt at windmills.
Let’s ignore all that for the moment and ask a different question.
Is free right? Is it morally acceptable to insist that one person work for free while another person, or company, is paid for their work, albeit a different kind of work?
We skirt the moral issue by throwing up our hands and saying it is inevitable, it is the tide, the movement of the sun, and whatever else cannot be changed. “That’s just the way it is.”
Except it’s not. The inevitability here is not the result of physics or nature but of human behavior.
Dichotomies
There are a number of strange dichotomies about this whole idea of free content and its inevitability.
I suppose the first that occurs to me is that on the one hand we feel no obligation, no ethical imperative to pay someone for their intellectual creation (music, news, literature etc.). On the other hand, in this same world, we expect a level of altruism from artists, journalists and others, rather like the Star Trek universe, to do it for the love of it – to achieve our full human potential, as the Federation might have it.
Huh? On the one hand, we don’t feel morally bound to compensate for work but on the other we’re so morally high-minded we don’t seek compensation anyway. Let’s be clear: that is idiotic thinking.
The idea of free that is circulating also conveniently confines itself to the digital world. Once it’s in digital format, it’s free! The problem here is that not all things are digital and, as far as my limited awareness goes, not all things can be converted to digital format. So as long as fossil fuels, trucks, roadies, mother boards, bikes, plates, clothes and so on cannot be digitized, we’ll have to pay for them. We’ll have to pay for the labour that goes into them and we’ll have to pay for the infrastructure that surrounds them.
If you are writer, then, on one hand you will work for no compensation but, on the other, you’ll still have to pay your bills: water, hydro, mortgage, lawn care, clothes, food and on and on. In other words, you have to find other work.
Still, you love writing so much you’ll continue to so, altruistically, in those free moments that you have.
Call it my limited thinking, but that’s horseshit.
I may still write because, yes, I do love it, but I’m certainly not going to bust a hump fact-checking, verifying accuracy, confirming quotes etc. You, the reader, can do that if you’re so inclined but I don’t have the time or energy. I have to wash dishes, walk the dog, and get ready for work tomorrow, the job that pays me so I can pay the bills.
If I’m a musician, I may still make music and even throw it out there to the digital world of free but my real energy and time will be put into marketing, learning how to dance, finding a perfume line, wheedling a way into the world of acting and generally spreading myself very thin in order to make a living at things that actually do pay – as opposed to music, which doesn’t (at least in itself, it has some potential to jumpstart you into something other than music).
Off with their heads!
It may well be that “free” is inevitable. I’ve yet to see any practical arguments for managing the trend, in part because the discussions remain polarized. But I can’t help feeling the discussions are, at their heart, informed by a kind of cultural elitism.
I’ve no doubt things like news, in the traditional sense, will continue (on a much smaller scale) and that there will be people who will, altruistically, create wonderful material on their own, diligently, passionately and creatively. But those people will be (to use a Vonnegut term), the “fabulously well-to-do.” They will be largely a group that can afford the time and lack the need for significant compensation.
It won’t be done by some schmo making minimum wage at three jobs in order to pay the bills. It won’t be done by a single parent with an average income.
It will be done by people who have the time and the means to do so. An elite.
To greater or lesser degrees, an attitude not unlike the famous line, “Let them eat cake,” is taken when some react with alarm at where the trend may be taking us. The fear I have is that that attitude often leads to a counter, antagonistic attitude of, “Off with their heads!”
There is a divide and it is widening. Those who have, will have more. Those who don’t, will have less. It all reminds me of something Gore Vidal said back in the 1970s: “Welfare for the rich; free enterprise for the poor.”
It’s not exactly the same, of course, but the division is similar. Large corporations will make oodles of money because, to put it in old 20th century terms, they own the means of production (the servers, tools, the access etc.). And those who provide the actual material that makes all of that of value, will get less and less, until it is the inevitable “free.”
There will be unrestricted capitalism for some; the Star Trek world of personal nirvana, no need for money, for others.
No, it does not make sense. And I think it comes down to a morally unsound attitude of free for some, not free for others. Some get paid, some don’t.
And that’s just wrong. And as it all evolves it reminds me of Yeats:
Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold …
Note:
This is NOT a commentary on the Chris Anderson book, “Free: The Future of a Radical Price.” I have not read it so I obviously can’t comment on it. For all I know, I would agree with it one hundred percent. I have, however, read the review of it by Malcolm Gladwell (which I found interesting, to say the least).
This post is about my sense of the discussions online and elsewhere surrounding the whole notion of “free” and about how we appear to view it, how we behave and what I think informs much of it.
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