content

Passion without a harness

by Bill Wren on August 17, 2011

иконографияikoniWe hear and read all the time about how we have to be passionate about what we do and, yes, we do. It’s hard to generate enthusiasm in others if we don’t feel passion and it is also hard to hold our own interest in something if we aren’t passionate about. But we have to [...]

{ 0 comments }

Social media school and learning curves

by Bill Wren on August 1, 2011

(Most of what follows was written prior to reading Chris Brogan’s Social Media Fatigue. It would be a very different post had I read his post before writing this. But it seems serendipitous that my post and his should coincide.) We all had to have blogs and then certain types of blogs, like WordPress. And [...]

{ 0 comments }

Get to the point

by Bill Wren on July 13, 2011

Get to your point immediately or readers will abandon you. This is especially so online. No one is willing to plow through that first little bit you write to guide a reader into your subject. It is “now or never” online. I saw a rather stark example of what I consider this online no-no today. [...]

{ 0 comments }

Creativity can obscure your message

by Bill Wren on April 28, 2011

In an age of digital this and that, when many of us live large parts of our lives online, creativity often obfuscates our message. Obfuscate means to “render obscure, unclear, or unintelligible,” as my dictionary defines it. It’s not that the creativity we bring to something isn’t imaginative. It’s often very imaginative; very clever and [...]

{ 1 comment }

Social media fugue – is the bloom off the rose?

by Bill Wren on April 1, 2011

вик услугиOver the last four months or so I have been using social media far less than a year ago and I wonder if social media hasn’t hit a kind of tipping point and I’ve entered into a kind of fugue state where it is concerned. The dictionary on my computer defines fugue (second meaning) [...]

{ 6 comments }

← Previous Entries