Branded by a dog

Without intending to, I’ve allowed my dog to brand me. Although I rant about the idea of personal branding, I’m aware I have a one. (From my post a year or so ago: “… When we use the term brand … we’re really talking about … our identity. When we concentrate on, and try to […]

No one cares about your brand

I have a theory and it goes like this: no one cares about your brand. This is because no one cares about brands, period. They care about people. Let me give you an example of this. In 1997 James Cameron released his movie Titanic. It was wildly successful. It was a big movie and an […]

Seth Godin on linchpins, focus, spreading stories

I asked Seth Godin a few questions and he was kind enough to answer them. The majority concern his latest book, Linchpin: Are You Indispensable? While for most people he requires no introduction, I should mention that Seth Godin is a well known author, speaker, and entrepreneur (Squidoo) and blogger (one of the most popular […]

When good books go bad: Life Inc.

I was excited when I first picked up Douglas Rushkoff’s book, Life Inc.: How the World Became a Corporation and How to Take It Back. I confess I expected it to articulate ideas and feelings I had, hopefully better than I could, and also flesh them out so they were more substantial. Yes, I was […]

Twitter, statistics and speculation

Allow me to inebriate some sober numbers … When we talk about Facebook and Twitter, cars and bikes, business and the arts, we are always self-referential. We think a certain way, we use something in a certain way, we believe this may occur in a certain way … and we forget that the world doesn’t […]

Does blogging need a reason?

A friend of mine asks, Why should I blog? For me the quick and easy answer is because I like it. More specifically, I like writing. And if I look at everything I’ve posted on this blog and my other blog (Piddleville) I realize that what I’m really doing is thinking out loud online. I […]