Tag Archives: brands

Branded by a dog

Without intending to, I’ve allowed my dog to brand me. Although I rant about the idea of personal branding, I’m aware I have a one. (From my post a year or so ago: “… When we use the term brand … Continue reading

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No one cares about your brand

I have a theory and it goes like this: no one cares about your brand. This is because no one cares about brands, period. They care about people. Let me give you an example of this. In 1997 James Cameron … Continue reading

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Seth Godin on linchpins, focus, spreading stories

I asked Seth Godin a few questions and he was kind enough to answer them. The majority concern his latest book, Linchpin: Are You Indispensable? While for most people he requires no introduction, I should mention that Seth Godin is … Continue reading

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When good books go bad: Life Inc.

I was excited when I first picked up Douglas Rushkoff’s book, Life Inc.: How the World Became a Corporation and How to Take It Back. I confess I expected it to articulate ideas and feelings I had, hopefully better than … Continue reading

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Twitter, statistics and speculation

Allow me to inebriate some sober numbers … When we talk about Facebook and Twitter, cars and bikes, business and the arts, we are always self-referential. We think a certain way, we use something in a certain way, we believe … Continue reading

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