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	<title>Writelife &#187; Branding</title>
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	<description>asking questions and discovering how little I know</description>
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		<title>Branded by a dog</title>
		<link>http://writelife.net/2010/11/29/branded-by-a-dog/</link>
		<comments>http://writelife.net/2010/11/29/branded-by-a-dog/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 13:01:25 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[border collie]]></category>
		<category><![CDATA[boxer]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[molly]]></category>
		<category><![CDATA[molly bloom]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[wren]]></category>
		<category><![CDATA[writelife]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3650</guid>
		<description><![CDATA[Without intending to, I’ve allowed my dog to brand me. Although I rant about the idea of personal branding, I’m aware I have a one. (From my post a year or so ago: &#8220;&#8230; When we use the term brand &#8230; <a href="http://writelife.net/2010/11/29/branded-by-a-dog/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The only reason I have a job</title>
		<link>http://writelife.net/2010/06/09/the-only-reason-i-have-a-job/</link>
		<comments>http://writelife.net/2010/06/09/the-only-reason-i-have-a-job/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 11:51:23 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[david brooks]]></category>
		<category><![CDATA[english degree]]></category>
		<category><![CDATA[humanities]]></category>
		<category><![CDATA[information economy]]></category>
		<category><![CDATA[language of romance]]></category>
		<category><![CDATA[meaning]]></category>
		<category><![CDATA[metaphor]]></category>
		<category><![CDATA[metaphors]]></category>
		<category><![CDATA[metaphors and similes]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[simile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[writelife]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=3012</guid>
		<description><![CDATA[I know a bit about a lot of things but I can&#8217;t really claim to be an expert on any level except in the area of stringing words together. Although I have had positions that involved technical work (audio engineer, &#8230; <a href="http://writelife.net/2010/06/09/the-only-reason-i-have-a-job/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://writelife.net/2010/06/09/the-only-reason-i-have-a-job/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>If your brand is you, who are you?</title>
		<link>http://writelife.net/2010/03/29/branding-is-so-existential/</link>
		<comments>http://writelife.net/2010/03/29/branding-is-so-existential/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 10:45:22 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal identity]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[seth]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[writelife]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=2477</guid>
		<description><![CDATA[Defining your brand is essentially the same as figuring out who you are. If you don’t know who you are, you’ll likely make a lot of wrong moves. Let’s be serious about what you’re selling. It’s a shirt for heaven’s &#8230; <a href="http://writelife.net/2010/03/29/branding-is-so-existential/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>You are what you post</title>
		<link>http://writelife.net/2009/07/25/you-are-what-you-post/</link>
		<comments>http://writelife.net/2009/07/25/you-are-what-you-post/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 11:28:16 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Language]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[four letter words]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[profanity]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=1477</guid>
		<description><![CDATA[The headline could also read, &#8220;You are what you tweet.&#8221; If you put something out there on the Internet &#8212; it&#8217;s out there on the Internet and anyone and everyone can find it and see it. And as far as &#8230; <a href="http://writelife.net/2009/07/25/you-are-what-you-post/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>You don’t need an MBA, you need OCD</title>
		<link>http://writelife.net/2009/06/17/you-don%e2%80%99t-need-an-mba/</link>
		<comments>http://writelife.net/2009/06/17/you-don%e2%80%99t-need-an-mba/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 14:48:01 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[human character]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[Kurt Vonnegut]]></category>
		<category><![CDATA[maintenance period]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[OCD]]></category>
		<category><![CDATA[old news]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=1394</guid>
		<description><![CDATA[Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance. – Kurt Vonnegut It amazes me that so many organizations don’t understand branding. They think branding is their logo, their TV ads, &#8230; <a href="http://writelife.net/2009/06/17/you-don%e2%80%99t-need-an-mba/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://writelife.net/2009/06/17/you-don%e2%80%99t-need-an-mba/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Marketing, social networks and people</title>
		<link>http://writelife.net/2008/12/18/marketing-social-networks-and-people/</link>
		<comments>http://writelife.net/2008/12/18/marketing-social-networks-and-people/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 14:34:06 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social networks]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=566</guid>
		<description><![CDATA[&#8220;Members of social networks want to spend time with friends, not brands.&#8221; The sentence states the obvious but you have to wonder sometimes if the obvious isn&#8217;t the hardest thing to see. It&#8217;s from the Randall Stross article in the &#8230; <a href="http://writelife.net/2008/12/18/marketing-social-networks-and-people/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://writelife.net/2008/12/18/marketing-social-networks-and-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finding a good name &#8211; it&#8217;s puzzling</title>
		<link>http://writelife.net/2008/07/14/finding-a-good-name-its-puzzling/</link>
		<comments>http://writelife.net/2008/07/14/finding-a-good-name-its-puzzling/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 13:41:19 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[names]]></category>
		<category><![CDATA[naming]]></category>

		<guid isPermaLink="false">http://writelife.net/?p=368</guid>
		<description><![CDATA[Mark Ramsey at Hear 2.0 has a good post on picking a name. Researchers have four name categories of which the last two are the ones consumers find more desirable yet more often than not we go for the first &#8230; <a href="http://writelife.net/2008/07/14/finding-a-good-name-its-puzzling/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://writelife.net/2008/07/14/finding-a-good-name-its-puzzling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How branding works</title>
		<link>http://writelife.net/2008/05/08/how-branding-works/</link>
		<comments>http://writelife.net/2008/05/08/how-branding-works/#comments</comments>
		<pubDate>Thu, 08 May 2008 16:09:51 +0000</pubDate>
		<dc:creator>Bill Wren</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Tim Hortons]]></category>

		<guid isPermaLink="false">http://writelife.net/2008/05/08/how-branding-works/</guid>
		<description><![CDATA[You can spend all the money you want, run all the ads you can, do all the community work that needs doing &#8230; and then? This happens: Tim Hortons rehires fired woman As you can see by this update on &#8230; <a href="http://writelife.net/2008/05/08/how-branding-works/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://writelife.net/2008/05/08/how-branding-works/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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