I know a bit about a lot of things but I can’t really claim to be an expert on any level except in the area of stringing words together. Although I have had positions that involved technical work (audio engineer, radio ad producer, a degree of coding for web sites), I’ve only managed to keep [...]
by Bill on March 29, 2010
Defining your brand is essentially the same as figuring out who you are. If you don’t know who you are, you’ll likely make a lot of wrong moves. Let’s be serious about what you’re selling. It’s a shirt for heaven’s sake. It’s a cell phone. It’s a hamburger. What you are a selling is a [...]
The headline could also read, “You are what you tweet.” If you put something out there on the Internet — it’s out there on the Internet and anyone and everyone can find it and see it. And as far as the world is concerned, it’s who you are. I bring this up because on one [...]
Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance. – Kurt Vonnegut It amazes me that so many organizations don’t understand branding. They think branding is their logo, their TV ads, mailouts and handshakes for the cameras. Your brand is everything associated with you. Like the [...]
by Bill on December 18, 2008
“Members of social networks want to spend time with friends, not brands.” The sentence states the obvious but you have to wonder sometimes if the obvious isn’t the hardest thing to see. It’s from the Randall Stross article in the New York Times, Advertisers Face Hurdles on Social Networking Sites. It brings up a lot [...]
Mark Ramsey at Hear 2.0 has a good post on picking a name. Researchers have four name categories of which the last two are the ones consumers find more desirable yet more often than not we go for the first two, or so I’ve often found. (See his post for more specifics on this.) Based [...]
You can spend all the money you want, run all the ads you can, do all the community work that needs doing … and then? This happens: Tim Hortons rehires fired woman As you can see by this update on the story (which was originally about an employee being fired for giving away a 16 [...]