Branding

Branded by a dog

by Bill Wren on November 29, 2010

Without intending to, I’ve allowed my dog to brand me. Although I rant about the idea of personal branding, I’m aware I have a one. (From my post a year or so ago: “… When we use the term brand … we’re really talking about … our identity. When we concentrate on, and try to [...]

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The only reason I have a job

by Bill Wren on June 9, 2010

I know a bit about a lot of things but I can’t really claim to be an expert on any level except in the area of stringing words together. Although I have had positions that involved technical work (audio engineer, radio ad producer, a degree of coding for web sites), I’ve only managed to keep [...]

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If your brand is you, who are you?

by Bill Wren on March 29, 2010

Defining your brand is essentially the same as figuring out who you are. If you don’t know who you are, you’ll likely make a lot of wrong moves. Let’s be serious about what you’re selling. It’s a shirt for heaven’s sake. It’s a cell phone. It’s a hamburger. What you are a selling is a [...]

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You are what you post

by Bill Wren on July 25, 2009

The headline could also read, “You are what you tweet.” If you put something out there on the Internet — it’s out there on the Internet and anyone and everyone can find it and see it. And as far as the world is concerned, it’s who you are. I bring this up because on one [...]

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You don’t need an MBA, you need OCD

by Bill Wren on June 17, 2009

Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance. – Kurt Vonnegut It amazes me that so many organizations don’t understand branding. They think branding is their logo, their TV ads, mailouts and handshakes for the cameras. Your brand is everything associated with you. Like the [...]

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