audience

Pairs, sequences and storytelling

by Bill Wren on January 23, 2011

The short video below, The Evolution of Storytelling, tells a story about stories. However, pay attention to how it tells its story. Listen to it and pay attention. You may have noticed pairs and sequences of threes. In fact, the opening sentence begins with a sequence of three that concludes with a pair: “There is [...]

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Impractical pursuits and other questions

by Bill Wren on November 18, 2010

I have a post on Thoughtwrestling today called Nothing more to say – the secret brain. In it I mention something I call The Impractical Pursuits Project and I’m deliberately vague because I’ve not fully formed the idea in my own head yet. Part of it, however, is counter-intuitive – which is why I call [...]

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What are stories?

by Bill Wren on November 1, 2010

Two words pop up in most dictionary definitions of the word story: people and events. Most of those definitions also include a word or phrase such as “the telling of,” or “the relating of.” So what we have is: people events telling One word is missing because it is implied. There is no purpose to [...]

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Listen to the silence and pay attention

by Bill Wren on July 12, 2010

Noise is a common complaint about social media. We often say there is too much worthless chatter. When we say this, we’re complaining about content. It’s of no value to us; it’s all noise. For people like myself who work in social media, we’re usually referring to the tsunami of tweets and posts and updates [...]

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Mark Twain explains stories and social media

by Bill Wren on June 3, 2010

I decided to write a post titled, “How to write a story.” However, a quick Google search showed that Mark Twain had beaten me to it. How wonderful is that? He has a piece titled, “How to tell a story” (see note at bottom). In a nutshell: don’t over-tell. In terms of story and business, [...]

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