Tag Archives: art

Creativity can obscure your message

Posted on April 28, 2011 by Bill Wren

In an age of digital this and that, when many of us live large parts of our lives online, creativity often obfuscates our message. Obfuscate means to “render obscure, unclear, or unintelligible,” as my dictionary defines it. It’s not that … Continue reading →

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The problem with content

Posted on December 23, 2010 by Bill Wren

Content has a problem and it is easily stated: I have no interest in it. I don’t believe many do and, of those who are interested in it, they aren’t interested in content but in what it can do for … Continue reading →

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Art and utility

Posted on December 19, 2010 by Bill Wren

Over the past year (much longer, actually), we’ve seen the idea of creativity being the key to business success in the world and the world as it is evolving. We’ve seen new phrases pop up like “the creative economy” or … Continue reading →

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No absolutes with stories

Posted on December 11, 2010 by Bill Wren

While it is helpful to think of stories as equations there is one very important caveat. Unlike a mathematical equation where the result is absolute (1 plus 2 can only be 3), results are never absolute with stories. There are … Continue reading →

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Stories are equations

Posted on December 10, 2010 by Bill Wren

This is how stories work: 1 plus 2 equals 3. They are equations. However, unless you’re a mathematician, this kind of equation isn’t very interesting. Storytelling is an art (or craft, if you prefer). A storyteller makes his or her … Continue reading →

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