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I'm Bill Wren, a writer-editor, social media enthusiast in Fredericton, New Brunswick. And that would be my dog, Molly Bloom, as a logo in the header.
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Tag Archives: advertising
A world of absolutes
I’ve noticed, as you may have too, that we love absolutes, especially online. On Wednesday there was an opinion piece on the Globe and Mail site that said bloggers are male. Women who blog must have struggled with their sexual … Continue reading
Reference points
When you encounter something for the first time you have no reference point. The thing you encounter establishes itself as the reference point. Anything similar encountered afterward, although “new,” is seen in relation to that first thing, the reference point. … Continue reading
Another industry kaput?
There’s an article by Eric Clemons over on TechCrunch about advertising and its approaching online demise. Titled, Why Advertising is Failing on the Internet, it outlines a number of problems with online advertising, referring to an anticipated fall in online … Continue reading
And the purpose? – Dubious marketing
I watched the Superbowl, an unexpectedly exciting game for me, and managed to get the NBC high-def feed. So I was able to see all those ads that get talked about every year, the ones buckets of money are spent … Continue reading
How I write radio ads – Part 1 – Structure
I worked in commercial radio for a long time, writing and producing radio ads. Today, for some inexplicable reason, I was thinking about those ads and about how I would write them, which is really about how I thought about … Continue reading
