Posts tagged as:

advertising

A world of absolutes

by Bill on March 19, 2010

I’ve noticed, as you may have too, that we love absolutes, especially online. On Wednesday there was an opinion piece on the Globe and Mail site that said bloggers are male. Women who blog must have struggled with their sexual identity upon learning this. With trackable regularity, claims are made about this or that being [...]

{ 1 comment }

Reference points

by Bill on January 25, 2010

When you encounter something for the first time you have no reference point. The thing you encounter establishes itself as the reference point. Anything similar encountered afterward, although “new,” is seen in relation to that first thing, the reference point. For example, the first dog you see becomes a reference point for “dog.” If it’s [...]

{ 1 comment }

Another industry kaput?

by Bill on March 23, 2009

There’s an article by Eric Clemons over on TechCrunch about advertising and its approaching online demise. Titled, Why Advertising is Failing on the Internet, it outlines a number of problems with online advertising, referring to an anticipated fall in online ad revenues. Clemons says, “Pushing a message at a potential customer when it has not [...]

{ 1 comment }

And the purpose? – Dubious marketing

by Bill on February 6, 2009

I watched the Superbowl, an unexpectedly exciting game for me, and managed to get the NBC high-def feed. So I was able to see all those ads that get talked about every year, the ones buckets of money are spent on. (In Canada, the Superbowl feed has different commercials – for the market.) I wasn’t [...]

{ 0 comments }

How I write radio ads – Part 1 – Structure

by Bill on December 13, 2008

I worked in commercial radio for a long time, writing and producing radio ads. Today, for some inexplicable reason, I was thinking about those ads and about how I would write them, which is really about how I thought about them. I decided to write it down. Structure While there were some 60 second ads [...]

{ 0 comments }

‘Under the feet of clashing giants’

by Bill on May 4, 2008

I like this post by Doc Searls. I particularly like, “… Advertising itself is a bubble in the long run, because it’s guesswork even at its best, and making it better and better only improves a system that has been flawed fundamentally from the start, because it proceeds only from the sell side, and still [...]

{ 0 comments }