Posted in Copywriting, Language, Marketing, User experience on May 17th, 2007 1 Comment »
The Adobe people are pushing their Adobe Creative Suite 3 these days (for those who love acronyms, aka Adobe CS3). And that’s fine but I find that they, along with many other companies that market using email, send very little content and a whole lot of design.
It’s makes sense in one way, if you’re Adobe, […]
Posted in Copywriting, Work, Writing on January 12th, 2007 4 Comments »
Maybe that headline should read, “There’s just so much people want to read,†but this blog pretends to be about writing, and writing is what I pretend I do, so I prefer it the way it is, focused on writing, though honestly my real point is this:
Who wants to read (or hear read from a […]
Posted in Copywriting, TV, Writing on January 11th, 2007 No Comments »
Although this made me laugh, and shake my head, it also made me sigh because it’s exactly the the kind of stupid mistake I make when I’m not paying attention. From an American Idol ad/promo:
“Once a year, we get to experience the thrill of a lifetime.”
Good grief. Ack! Thanks to ReadySteadyGo for pointing that one […]
Posted in Copywriting, Marketing, Writing on December 23rd, 2006 1 Comment »
Yes, after a hiatus I’m back visiting Seth’s blog and in his entry, Your Favorite Seth Posts, 2006, I came across a post from June 29, 2006 called Nine things marketers ought to know about salespeople (and two bonuses). And that, in turn, was the catalyst for the following:
If you want to get any kind […]
Posted in Business, Copywriting, Writing on December 21st, 2006 No Comments »
Somewhat related to yesterday’s post, A minor rumination on writing, Seth points out Top Two Best Times to Invest in Good Copy. It’s a Sony ad with copy that will come across as gibberish to most consumers.
Seth also alludes to another of my pet peeves when he mentions, “… trouble reading the small white print […]
Posted in Business, Copywriting, Web Writing, Writing on May 9th, 2006 No Comments »
I learned this years ago when I was working in radio and writing pointless, waste of time ads. What to write - it’s a post on Seth Godin’s blog.
Although the post relates to ads, and my radio experience was with ads, it’s applicable to all forms of writing. For the love of Mike, don’t write […]
Posted in Communication, Copywriting, Language, Marketing, Writing on March 30th, 2006 No Comments »
I wandered over to Gapingvoid and saw that the word “cool” (as in, “cool prizes“) isn’t the only word that needs to be turfed from the copywriting lexicon. I see we need a new word to replace “luxury.”
Hugh writes, “One of the most unpleasant jobs I ever had was writing a 10,000 word brochure for […]
Posted in Copywriting, Marketing, Writing on February 21st, 2006 1 Comment »
I sent the link to Seth Godin’s post Bits are free to a bunch of people I work with last week. I told them I thought it was brilliant.
Of course, it’s brilliant largely through contrast. So many e-mails are a waste of everyone’s time - yours and your customers.
So what is good about Seth’s suggested […]
Posted in Copywriting on August 21st, 2004 No Comments »
I came across How to be a copywriter, a list of ten thoughts on writing in the advertising world. You’ll find it on gapingvoid and it’s as good a list as I’ve seen anywhere. In fact, you can save money on books and courses and what not by simply keeping them in mind. These are […]
Posted in Copywriting on July 8th, 2004 No Comments »
The easiest copy to write is the copy about something worthwhile. The hardest to write is the copy about something that has no value.
When you are writing copy about a product or service that is really good, especially if you are using the product and experiencing its value, the work is easy. If there is […]
