Category Archives: Writing

Story plus telling equals storytelling

The short video below, The Evolution of Storytelling, tells a story about stories. However, pay attention to how it tells its story. Listen to it and pay attention. You may have noticed pairs and sequences of threes. In fact, the … Continue reading

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Dead reckoning and getting unstuck – a repost

Sometimes to go forward we need to go back. It’s a cliché, but to know where we’re headed we need to know where we are. To know where we are we need to know where we’ve been. Tweet

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The one thing you need to know when writing about the one thing you need to know

Put the one thing people need to know in the first sentence. At the very least, put it in the first paragraph. Tweet

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Bill’s only writing rule

Whatever you write should read as if a human being would say it. That’s it. That’s my only writing rule. It applies to fiction, non-fiction, business writing, copywriting … just about every kind of writing you can imagine. A possible … Continue reading

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Passion without a harness

иконографияikoniWe hear and read all the time about how we have to be passionate about what we do and, yes, we do. It’s hard to generate enthusiasm in others if we don’t feel passion and it is also hard to … Continue reading

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