Posted in Newsletters on July 7th, 2004 No Comments »
I’ve been working with online newsletters for a while now and I have found one of the biggest mistakes you can make is to be overly eager in your writing. By this I mean the use of what has become known as marketing "happy-talk." It’s not just language though; sometimes it’s punctuation and the use […]
Posted in Newsletters on May 24th, 2004 No Comments »
Christopher Knight has some helpful tips in his item called How to Properly Format Your Ezine Footer. You’ll notice one of his tips has to do with placing the Copyright in the footer. This is not to protect the material (I’m not sure it does). This is for the confidence it can help to build. […]
Posted in Newsletters on May 20th, 2004 No Comments »
At first I was puzzled by this post on Debbie’s blog concerning limiting links in a newsletter but then I clicked through and read the item and went, "Oh, that’s what she means."
After reading the piece I was still a bit puzzled but in a different way. She argues the only links to include are […]
