Posted in Blogs, Marketing, Web Writing, Writing on February 7th, 2006 2 Comments »
I was reading an item about social networks and saw something in it related to writing that I take issue with.
It was a Business Week item from December 12, “The MySpace Generation” and it went: “But young consumers may follow brands offline — if companies can figure out how to talk to youths in their […]
Posted in Books, Business, Marketing on February 1st, 2006 1 Comment »
I just wanted to direct attention over to Seth Godin’s free download, Flipping the Funnel. It’s a new e-book, PDF format. He says:
This new ebook (3 versions, 18 pages each, PDF format) explains how I believe some of the new Web 2.0 tools (flickr, del.icio.us, squidoo and others) combine with ideaviruses and the Purple Cow.
I […]
Posted in Marketing on July 10th, 2005 No Comments »
For some reason this makes me think of marketing:
"First one sheep jumped to its death. Then stunned Turkish shepherds, who had left the herd to graze while they had breakfast, watched as nearly 1,500 others followed, each leaping off the same cliff …" (The Guardian International)
Tag: Marketing, Business
Listen to this podcast […]
Posted in Marketing on June 4th, 2005 No Comments »
What saddens me about Think different (great card, image, whatever you call it - on Hugh’s gapingvoid) is not just that it articulates perfectly the mindset that informs so much of the business world (particularly marketing), but occasionally I, too, slip into this.
There have been times when I’ve been one of those two guys.
Well, […]
Posted in Marketing on April 16th, 2005 No Comments »
Over at Brandshift John Winsor has an item called Unbrand! (also at Beyond the Brand) - prompted by an article by William Safire titled Brand. The essence of it all is the word itself and its variations, which are being beaten into the ground. It’s being used everywhere by everyone for just about everything. Some […]
Posted in Marketing on April 16th, 2005 No Comments »
I see the change on Amazon.com books that I mentioned in Amazon tests a more "in your face" approach was, as I suspected, only a little kite they were flying to test the waters. (How’s that for a mixing of cliche metaphors?)
Every so often Amazon does this. They put a change online, gather some […]
Posted in Marketing on April 14th, 2005 No Comments »
Most people don’t like change - I certainly don’t. Even when it’s good, I tend to resist it. So when I saw what they’re testing out on Amazon.com books I found it really annoying. (A look at the same example on their Canadian site, Amazon.ca books, shows generally what it was like before.)
This isn’t a […]
Posted in Marketing on March 25th, 2005 No Comments »
It’s not about marketing. Or, maybe it is - in which case, you’ve really got to wonder about the state of marketing today. As an example, I recommend Seth Godin’s post Shortcuts. I think this should be printed out and framed. As a different example of the same dull mindset in the calcified regions of […]
Posted in Marketing on June 10th, 2004 No Comments »
Blogs are wonderful for pointing us to things we probably wouldn’t see otherwise. One of my favourites blogs is Seth’s blog. Today, I came upon two recent posts which struck a chord. Both of them illustrate what I’ve decided to call Desperation Marketing (also known as Blockhead Marketing).
(Everybody else gets to come up with marketing […]
Posted in Marketing on May 30th, 2004 No Comments »
I was thinking this morning about how many things I’ve bought on the Web over the years and, even more so, how many products I have bought generally, both on and off the Web, where I have submitted an e-mail address. And I realized how few of those companies I’ve provided an e-mail address to […]
