Posted in Business, Internet, Marketing on January 30th, 2007 1 Comment »
Over the years I, and almost anyone I ever met who had even a passing interest in computers, the Internet or any technology variation, has imagined getting involved in some sort of start-up, dreaming up some cool product or service, and “growing†it into a big deal.
You know, “What if I was the next Google?†[…]
Posted in Copywriting, Marketing, Writing on December 23rd, 2006 1 Comment »
Yes, after a hiatus I’m back visiting Seth’s blog and in his entry, Your Favorite Seth Posts, 2006, I came across a post from June 29, 2006 called Nine things marketers ought to know about salespeople (and two bonuses). And that, in turn, was the catalyst for the following:
If you want to get any kind […]
Posted in Business, Language, Marketing on April 25th, 2006 No Comments »
Why will a business like this work? Because some one does it for you. As one of the best books on Web sites says, Don’t Make Me Think.
Almost every consumer knows, anything related to technology is a pain in the butt. Even if you have the right kind of mind for tech things, there are […]
Posted in Books, Business, Marketing on April 7th, 2006 No Comments »
I haven’t started reading it yet but I’ve picked up The Big Moo, which has the nice line at the top of the cover, “Stop trying to be perfect and start being remarkable.†Well, I can assent to that (though being neither perfect nor remarkable I can’t claim to have any authority on these […]
Posted in Business, Marketing on April 1st, 2006 No Comments »
Oh, I like this list. 50 Reasons Why More People Aren’t Using Your Website. Bang on the money. (It’s from Scott Heiferman.)
Of course, as good as the list is the people who need to pay attention to it won’t. They’re off working on PowerPoint presentations. Here’s the top ten:
1. Because they don’t want to generate […]
Posted in Communication, Copywriting, Language, Marketing, Writing on March 30th, 2006 No Comments »
I wandered over to Gapingvoid and saw that the word “cool” (as in, “cool prizes“) isn’t the only word that needs to be turfed from the copywriting lexicon. I see we need a new word to replace “luxury.”
Hugh writes, “One of the most unpleasant jobs I ever had was writing a 10,000 word brochure for […]
Posted in Communication, Language, Marketing, Writing on March 24th, 2006 1 Comment »
Could we please pass a law that makes it illegal to use “great†and “cool†as modifiers in marketing copy? Or any copy for that matter!
Why would you say you have a great product? Is there a company on the planet that doesn’t claim to have a great product? What exactly does saying something is […]
Posted in Blogs, General, Marketing on March 11th, 2006 No Comments »
I’ve no idea how I came across the following links … Well, actually I do. I was looking for a post on Scobleizer (the one about ugly design). I found it, and also a follow up to it which led me to Identity Production in a Networked Culture: Why Youth Heart MySpace which in turn […]
Posted in Copywriting, Marketing, Writing on February 21st, 2006 1 Comment »
I sent the link to Seth Godin’s post Bits are free to a bunch of people I work with last week. I told them I thought it was brilliant.
Of course, it’s brilliant largely through contrast. So many e-mails are a waste of everyone’s time - yours and your customers.
So what is good about Seth’s suggested […]
Posted in Blogs, Marketing, Web Writing, Writing on February 7th, 2006 2 Comments »
I was reading an item about social networks and saw something in it related to writing that I take issue with.
It was a Business Week item from December 12, “The MySpace Generation” and it went: “But young consumers may follow brands offline — if companies can figure out how to talk to youths in their […]
