Posted in Business on August 17th, 2004 No Comments »
I’ve just read The Customer Evangelist Manifesto by Ben McConnell and Jackie Huba (one of the six initial manifestos released by ChangeThis). It’s a pretty good, if lengthy, overview of the failures of traditional marketing techniques (i.e., mass marketing). This part could be more briefly summarized with a quote from a Nobel prize-winning American economist [...]
Posted in Business on July 13th, 2004 No Comments »
Seth Godin’s recent two part post, Blended and it’s follow-up More On Blended, contain the most interesting musings on the state of business that I’ve seen for quite a while.
They describe the state of things as they are now: still in flux, still a nightmare for the cautious and tradition-bound. His most interesting comment, for [...]
Posted in Business on July 12th, 2004 No Comments »
You’ll find an interesting post on the Ripples blog called A question to ask yourself when things aren’t going well. In some ways, I wrote along similar lines a few days ago with The easiest copy to write. The bottom line seems to be this: there’s nothing more energizing than something (like a product or [...]
Posted in Business on June 16th, 2004 No Comments »
When I was on my own as a business and doing the freelance thing, one of the things I found I had traded off for independence was the social aspect of work. And I found this was actually a pretty significant trade.
As the old Neil Young song goes, "They give you this but you pay [...]
Posted in Business on June 2nd, 2004 No Comments »
Note to me: here are a couple of notions to mull over -
1) The smaller the client, the more work you do. And the less money you make.
2) The more creative you try to be, the less creative you are. Well, the bigger the mess you make becomes. There’s some sort of bad [...]
Posted in Business on May 22nd, 2004 No Comments »
I wrote in my last post, “A writer creates the conditions for a sale.” Now I’ll try to explain what I mean.
I’m going to use a radio ad as an example but I think this generally holds true for other forms of writing such as responses to RFPs, television ads, print ads and even Web [...]
Posted in Business on May 22nd, 2004 No Comments »
I’m reading the book Your Marketing Sucks by Mark Stevens. In it, he writes:
You cannot turn a nonsalesperson into a salesperson, and you cannot stop a salesperson from selling.
I wish more people were aware of that. In the context of this blog, I’m referring to writers but as Stevens’ books says, this applies to [...]
