Business

Content is not content

by Bill Wren on March 25, 2010

In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. In the case of the Internet, it would be shelves on the web and social [...]

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Seth Godin on linchpins, focus, spreading stories

by Bill Wren on March 15, 2010

I asked Seth Godin a few questions and he was kind enough to answer them. The majority concern his latest book, Linchpin: Are You Indispensable? While for most people he requires no introduction, I should mention that Seth Godin is a well known author, speaker, and entrepreneur (Squidoo) and blogger (one of the most popular [...]

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Puzzled by web design and services

by Bill Wren on January 22, 2010

I’ve been looking at a few sites offering web design and related services and I find myself puzzled, even a bit alarmed. This is not due to what I found (though in some cases it was) but by what I did not find. I have seen absolutely no reference to content. Do the sites magically [...]

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Why dogs are important to business

by Bill Wren on August 25, 2009

“… It’s nice to know that if I do post about my dogs or something, it’s not a total faux pas.” That is from a comment left yesterday by Tzaddi, from ThriveWire, to my post I wonder what she’ll say? And I thought, yes. Dogs are a great example of what I’m trying to get [...]

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Facebook grabs FriendFeed: a speculation festival

by Bill Wren on August 11, 2009

With just about everyone weighing in on the Facebook acquisition of FriendFeed, I thought I’d add to the noise and toss in my riveting insight (or lack thereof). First of all, I’ve no idea what it means. But then, no one else does either — there is interesting speculation, however. One of the first notions [...]

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