Posted in Business, Copywriting, Web Writing, Writing on May 9th, 2006 No Comments »
I learned this years ago when I was working in radio and writing pointless, waste of time ads. What to write - it’s a post on Seth Godin’s blog.
Although the post relates to ads, and my radio experience was with ads, it’s applicable to all forms of writing. For the love of Mike, don’t write [...]
Posted in Business, Language, Marketing on April 25th, 2006 No Comments »
Why will a business like this work? Because some one does it for you. As one of the best books on Web sites says, Don’t Make Me Think.
Almost every consumer knows, anything related to technology is a pain in the butt. Even if you have the right kind of mind for tech things, there are [...]
Posted in Books, Business, General on April 17th, 2006 No Comments »
On the right you can see where I stick that Amazon ad. Every so often I change it up. They’re books I’ve read or am reading that I think are worthwhile. I’m working on the assumption that the few ads I place on here aren’t too annoying. Of course, over the time I’ve had them [...]
Posted in Books, Business, Marketing on April 7th, 2006 No Comments »
I haven’t started reading it yet but I’ve picked up The Big Moo, which has the nice line at the top of the cover, “Stop trying to be perfect and start being remarkable.†Well, I can assent to that (though being neither perfect nor remarkable I can’t claim to have any authority on these [...]
Posted in Business, Marketing on April 1st, 2006 No Comments »
Oh, I like this list. 50 Reasons Why More People Aren’t Using Your Website. Bang on the money. (It’s from Scott Heiferman.)
Of course, as good as the list is the people who need to pay attention to it won’t. They’re off working on PowerPoint presentations. Here’s the top ten:
1. Because they don’t want to generate [...]
Posted in Business, General on March 20th, 2006 No Comments »
I came across Thank heavens for billionaires today on globeandmail.com (the business section). In part, it says:
According to Citigroup Smith Barney’s head of global equity strategy, Ajay Kapur, the “scary†global imbalances that have investors worried can be managed by understanding the growing gulf between the rich and middle-to-lower classes in the United States and [...]
Posted in Books, Business, Marketing on February 1st, 2006 1 Comment »
I just wanted to direct attention over to Seth Godin’s free download, Flipping the Funnel. It’s a new e-book, PDF format. He says:
This new ebook (3 versions, 18 pages each, PDF format) explains how I believe some of the new Web 2.0 tools (flickr, del.icio.us, squidoo and others) combine with ideaviruses and the Purple Cow.
I [...]
Posted in Business, Kurt Vonnegut on June 26th, 2005 No Comments »
In the introduction to his novel Mother Night, Kurt Vonnegut says something to the effect of, “You are what you pretend to be. So you better pretend to be something good.”
I was thinking about this as I read a Creating a Positive Professional Image (which I found through What Do People REALLY Think? on the [...]
Posted in Business on June 4th, 2005 No Comments »
When market share shifts from one company to another is it because the first company lost it or because the second company took it away? It’s both, of course, but while reading Seth’s post We don’t have to care (Parts I and II) I inevitably thought about why I fly WestJet now and not Air [...]
Posted in Books, Business, Career, Work on March 28th, 2005 No Comments »
There’s a fascinating book by Mihaly Csikszentmihalyi called Flow: The Psychology of Optimal Experience and it helps to explain why the more successful you become in today’s world of work, the more your work becomes a nightmare from which you wonder if you’ll ever wake up.
It relates, in part, to something Seth Godin wrote about [...]
