Category Archives: Business

Automated phone calls and the genius of marketing

For the first time in the history of marketing, business and other organizations have recognized their customers are actually people. Not only that, they have taken this realization into account. It is called the automated phone call (or, “all call”). … Continue reading

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Content is not content

In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. … Continue reading

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Seth Godin on linchpins, focus, spreading stories

I asked Seth Godin a few questions and he was kind enough to answer them. The majority concern his latest book, Linchpin: Are You Indispensable? While for most people he requires no introduction, I should mention that Seth Godin is … Continue reading

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Puzzled by web design and services

I’ve been looking at a few sites offering web design and related services and I find myself puzzled, even a bit alarmed. This is not due to what I found (though in some cases it was) but by what I … Continue reading

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Why dogs are important to business

“… It’s nice to know that if I do post about my dogs or something, it’s not a total faux pas.” That is from a comment left yesterday by Tzaddi, from ThriveWire, to my post I wonder what she’ll say? … Continue reading

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