From the category archives:

Business

Respect customers and yourself

by Bill on July 24, 2010

(This was first posted Sept. 18, 2004.) In the various blogs I visit, and in other sources, I continually come across discussions about customers and their experience of businesses, large and small. One of the themes that pops up frequently is respect, as in Seth Godin’s recent posting, Trust and Respect, Courage and Leadership. You [...]

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Social media basics for a small business

by Bill on May 27, 2010

Many businesses, especially small businesses, are wary of social media and for a variety of reasons. The reasons are legitimate given that owners are wrapped up in the business of actually running their business, so they are often in uncharted territory with very little time. One of the biggest reasons, and biggest pitfalls, is: What [...]

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Automated phone calls and the genius of marketing

by Bill on April 15, 2010

For the first time in the history of marketing, business and other organizations have recognized their customers are actually people. Not only that, they have taken this realization into account. It is called the automated phone call (or, “all call”). Consider how we respond to marketing phone calls. We hate them. We curse them. Often, [...]

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Content is not content

by Bill on March 25, 2010

In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. In the case of the Internet, it would be shelves on the web and social [...]

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Seth Godin on linchpins, focus, spreading stories

by Bill on March 15, 2010

I asked Seth Godin a few questions and he was kind enough to answer them. The majority concern his latest book, Linchpin: Are You Indispensable? While for most people he requires no introduction, I should mention that Seth Godin is a well known author, speaker, and entrepreneur (Squidoo) and blogger (one of the most popular [...]

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Puzzled by web design and services

by Bill on January 22, 2010

I’ve been looking at a few sites offering web design and related services and I find myself puzzled, even a bit alarmed. This is not due to what I found (though in some cases it was) but by what I did not find. I have seen absolutely no reference to content. Do the sites magically [...]

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