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Category Archives: Business
In praise of the follower
For what seems years now, I’m been hearing about leadership. I’ve been in conferences, read books and seen countless posts online about how you have to be a leader. Everyone on a team has to lead. It’s in leadership that … Continue reading
Small business: up to speed on domain hosting?
I’ve encountered a number of clients who have been paying for domain registration and hosting with no idea of what a competitive price would be. As a result, many of them have been paying twice as much as they should. … Continue reading
Respect customers and yourself
(This was first posted Sept. 18, 2004.) In the various blogs I visit, and in other sources, I continually come across discussions about customers and their experience of businesses, large and small. One of the themes that pops up frequently … Continue reading
Social media basics for a small business
Many businesses, especially small businesses, are wary of social media and for a variety of reasons. The reasons are legitimate given that owners are wrapped up in the business of actually running their business, so they are often in uncharted … Continue reading
Automated phone calls and the genius of marketing
For the first time in the history of marketing, business and other organizations have recognized their customers are actually people. Not only that, they have taken this realization into account. It is called the automated phone call (or, “all call”). … Continue reading
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