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Archive for the 'Branding' Category

Finding a good name - it’s puzzling

Posted in Branding, Business, Language, Marketing on July 14th, 2008 No Comments »

Mark Ramsey at Hear 2.0 has a good post on picking a name. Researchers have four name categories of which the last two are the ones consumers find more desirable yet more often than not we go for the first two, or so I’ve often found. (See his post for more specifics on this.)
Based on […]

How branding works

Posted in Branding, Business, Marketing, People on May 8th, 2008 No Comments »

You can spend all the money you want, run all the ads you can, do all the community work that needs doing … and then? This happens:
Tim Hortons rehires fired woman
As you can see by this update on the story (which was originally about an employee being fired for giving away a 16 cent timbit […]