Finding a good name - it’s puzzling
Posted in Branding, Business, Language, Marketing on July 14th, 2008 No Comments »
Mark Ramsey at Hear 2.0 has a good post on picking a name. Researchers have four name categories of which the last two are the ones consumers find more desirable yet more often than not we go for the first two, or so I’ve often found. (See his post for more specifics on this.)
Based on […]










