Branding

Branded by a dog

by Bill Wren on November 29, 2010

Without intending to, I’ve allowed my dog to brand me. Although I rant about the idea of personal branding, I’m aware I have a one. (From my post a year or so ago: “… When we use the term brand … we’re really talking about … our identity. When we concentrate on, and try to [...]

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No one cares about your brand

by Bill Wren on June 30, 2010

I have a theory and it goes like this: no one cares about your brand. This is because no one cares about brands, period. They care about people. Let me give you an example of this. In 1997 James Cameron released his movie Titanic. It was wildly successful. It was a big movie and an [...]

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If your brand is you, who are you?

by Bill Wren on March 29, 2010

Defining your brand is essentially the same as figuring out who you are. If you don’t know who you are, you’ll likely make a lot of wrong moves. Let’s be serious about what you’re selling. It’s a shirt for heaven’s sake. It’s a cell phone. It’s a hamburger. What you are a selling is a [...]

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Puzzled by web design and services

by Bill Wren on January 22, 2010

I’ve been looking at a few sites offering web design and related services and I find myself puzzled, even a bit alarmed. This is not due to what I found (though in some cases it was) but by what I did not find. I have seen absolutely no reference to content. Do the sites magically [...]

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What you save in dollars you spend in time

by Bill Wren on July 14, 2009

For my headline to be complete it should read, “What you save in dollars you spend in time because, as you probably know, time is money.” In other words, saving dollars doesn’t always save dollars. I’m thinking about businesses and web sites and social media. The other night I was at an event, talking to [...]

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