No one cares about your brand

I have a theory and it goes like this: no one cares about your brand. This is because no one cares about brands, period. They care about people. Let me give you an example of this.

In 1997 James Cameron released his movie Titanic. It was wildly successful.

It was a big movie and an expensive one. It presented many problems, most of them technical. But as he would later joke, his biggest problem was this: how do you get people to care for a movie about a boat?

The answer was simple: put people in it. That meant it would need a story about people — something more than “a bunch of people got on a big boat and it sank and they drowned.”

So he put some specific people in it. And he had them fall in love. And when the end of the movie came, with the end everyone knew was coming, people cried like babies and many of them watched the movie again and again. They couldn’t get enough of it.

Regardless of whether you liked the movie Titanic, you are probably like everyone else. When you think of Titanic, sure you think about a big boat. But mainly you think about two people and a love story.

People love people. They don’t love brands.

So if you have a brand and you want people to care about it you better somehow connect it with people and if you use social media you should be talking about people and connecting your brand to them.

Otherwise, your brand will sink. And no one will care.

Related:

• If your brand is you, who are you?