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I'm Bill Wren, a writer-editor, social media enthusiast in Fredericton, New Brunswick. And that would be my dog, Molly Bloom, as a logo in the header.
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Monthly Archives: March 2010
The problem with problems
We make problems more troublesome by how we view them. In my experience, when we are faced with a problem we immediately get discouraged because we see it as a problem. It is a word with a lot of heavy … Continue reading
Our reporter is on the ground
Expressions are so confusing. Currently, when stories break in places like Haiti, Chile, Afghanistan and others, reporters that go to cover the stories tell us what is happening. When they get to the locations and begin filing their reports, I … Continue reading
If your brand is you, who are you?
Defining your brand is essentially the same as figuring out who you are. If you don’t know who you are, you’ll likely make a lot of wrong moves. Let’s be serious about what you’re selling. It’s a shirt for heaven’s … Continue reading
Content is not content
In business and especially marketing, we continually see references to content. Does anyone know what that is? I don’t think so. It’s spoken of as if it’s a tangible quantity, something measureable, a thing you can stock the shelves with. … Continue reading
What is the story?
I don’t mind saying I’m confused when CBC headlines a story ‘NB Power deal cancelled.’ They say in their opening paragraph, “The proposed deal to sell NB Power’s generation assets to Hydro-Québec fell apart over Quebec’s concerns about unanticipated costs, … Continue reading
