asking questions and discovering how little I know
We make problems more troublesome by how we view them. In my experience, when we are faced with a problem we immediately get discouraged because we see it as a problem. It is a word with a lot of heavy baggage and we seldom feel up to the lifting. There is a tendency to see [...]
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Expressions are so confusing. Currently, when stories break in places like Haiti, Chile, Afghanistan and others, reporters that go to cover the stories tell us what is happening. When they get to the locations and begin filing their reports, I always hear, “Our reporter is on the ground …” Do they have options? Could they, [...]
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Defining your brand is essentially the same as figuring out who you are. If you don’t know who you are, you’ll likely make a lot of wrong moves. Let’s be serious about what you’re selling. It’s a shirt for heaven’s sake. It’s a cell phone. It’s a hamburger. What you are a selling is a [...]
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I don’t mind saying I’m confused when CBC headlines a story ‘NB Power deal cancelled.’ They say in their opening paragraph, “The proposed deal to sell NB Power’s generation assets to Hydro-Québec fell apart over Quebec’s concerns about unanticipated costs, according to the two provincial premiers.” What is confusing is that the Globe and Mail [...]
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I'm Bill Wren, a writer-editor, social media enthusiast in Fredericton, New Brunswick. And that would be my dog, Molly Bloom, as a logo in the header.
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