From the monthly archives:

December 2008

Remote work follow-up: Gossip

by Bill on December 28, 2008

In reading Peter Morville’s Ambient Findability I came across something on the topic of gossip that related to an earlier post of mine, Losing nuance: Working remotely. It’s this: “Despite huge investments in information and communication technology, we still rely heavily on informal person-to-person networks known as ‘the grapevine.’ And we often trust this ‘unofficial [...]

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Ambient findability … huh?

by Bill on December 26, 2008

How does my mind work? This post is a good example of how the process of writing is, for me, the process of understanding. It was only in writing this post that I arrived at what I really was looking for. I think I knew the answer but was only able to articulate it after [...]

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Top five things to love about New Brunswick

by Bill on December 24, 2008

(I wrote the following a few days ago. The next day, we woke to about two feet of snow. Much shovelling ensued. Today, a day or two later, it’s snowing again. So I was sorely tempted to reconsider number 4. But I won’t revise. I’d still have it on the list, though I believe some [...]

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The season of lists

by Bill on December 21, 2008

They are common throughout the year but as December winds down and we approach Christmas, and especially as we near New Year’s Day, lists really get into high gear. They have always been hugely popular on the web, really hitting their stride back when blogs and social networking tools took hold. What is culturally curious, [...]

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Marketing, social networks and people

by Bill on December 18, 2008

“Members of social networks want to spend time with friends, not brands.” The sentence states the obvious but you have to wonder sometimes if the obvious isn’t the hardest thing to see. It’s from the Randall Stross article in the New York Times, Advertisers Face Hurdles on Social Networking Sites. It brings up a lot [...]

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Copywriter as marketer

by Bill on December 16, 2008

I have only one proviso to offer on Seth’s suggestion in his post The power of smart copywriting. (He shows us an ad that says nothing and he suggests different copy.) The client would have to agree with it and not all clients are smart enough to do it. Maybe, in that instance, it’s not [...]

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Words matter

by Bill on December 14, 2008

Many years later, as he faced the firing squad, Colonel Aureliano Buendia was to remember that distant afternoon when his father took him to discover ice. That is the opening sentence of Garbriel Garcia Marquez’s remarkable novel One Hundred Years of Solitude. I bring this up having read Roger Ebert’s post (from last Monday), Perform [...]

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