Finding a good name - it’s puzzling
July 14th, 2008 by Bill
Mark Ramsey at Hear 2.0 has a good post on picking a name. Researchers have four name categories of which the last two are the ones consumers find more desirable yet more often than not we go for the first two, or so I’ve often found. (See his post for more specifics on this.)
Based on my own gut response as a consumer, I tend to find the ambiguous and unexpected names far more intriguing than the more bland (to me) and descriptive names. (”We Sell Cars,” or “Really Good Italian Food” … not that these are names someone would choose, but I hope you get what I mean.)
Although the Hear 2.0 blog is geared to the radio industry, the post is applicable to any business. I think his last few words are worth quoting (and remembering):
As I have said before, a name is who you are, not what you do.
And a name should be less about where you are than why you are.
It should be anything but common.
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