Tim Hortons rehires fired woman
As you can see by this update on the story (which was originally about an employee being fired for giving away a 16 cent timbit to a child), Tim Hortons is doing some triage to minimize the damage.
One incident, in one of their hundreds of locations in Canada, quickly became a national story. I was amazed that the one linked above, on globeandmail.com, already had 553 comments at the time I’m posting this (usually, I think they might get between 20 and 30 comments, if that).
It’s a good example of how your brand can go sideways – real fast. I think with branding, your most important asset is your product. Next biggest asset is your employees. Third would be the image you try to put out their through ads, community involvement and so on. Yet for many companies, their biggest focus, sometimes their only focus, is that third one. (I’m not saying that’s the case with Tim Hortons. Sometimes s*** just happens.)
I guess all I’m saying is, after your product, your biggest asset is your people. (But even great people will have a hard time selling, and keeping morale up, when the product is crap.)
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