Writelife

I like this post by Doc Searls. I particularly like, “… Advertising itself is a bubble in the long run, because it’s guesswork even at its best, and making it better and better only improves a system that has been flawed fundamentally from the start, because it proceeds only from the sell side, and still involves enormous waste …”

Yes, I tend to have a bee up my bum on the subject of advertising and marketing in general. But I think it’s because so much of it is crud and waste (not that there’s a difference between crud and waste). I love it when they work. But as Searls says, so much of it is guesswork. And a lot of it is done because there’s an absence of ideas and, “We gotta do something.”

(Oh, and on the subject of Microsoft and Yahoo … I don’t care much either. From a user perspective, both are examples of making the user secondary.)

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