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The caffeine equation

Glasses of beerI just read Daniel Pink’s post over at The Huffington Post. It’s titled How Starbucks Explains the World and it’s an interesting meditation (if a tad tongue-in-cheek) on coffee:

Two weeks ago, my family and I visited Kyoto and stayed at a ryokan … A block away in one direction was an old-fashioned market. A block away in the other … was a Starbucks.

He suggests a relationship between caffeine and productivity (and the resulting improved economy). I would have simply commented over there but it required registration and I’ve registered for too many online things lately so I’ll offer my comment here, which is simply:

What would have happened had Starbuck’s sold beer instead of coffee?

Think of that!

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2 Responses to “The caffeine equation”

  1. on 05 Aug 2007 at 1:12 amRoshan

    Then they be called Starbuzz and not Starbucks ;)

  2. on 05 Aug 2007 at 8:55 amBill

    Perfect! A great name.

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