The caffeine equation
June 2nd, 2007 by Bill
I just read Daniel Pink’s post over at The Huffington Post. It’s titled How Starbucks Explains the World and it’s an interesting meditation (if a tad tongue-in-cheek) on coffee:
Two weeks ago, my family and I visited Kyoto and stayed at a ryokan … A block away in one direction was an old-fashioned market. A block away in the other … was a Starbucks.
He suggests a relationship between caffeine and productivity (and the resulting improved economy). I would have simply commented over there but it required registration and I’ve registered for too many online things lately so I’ll offer my comment here, which is simply:
What would have happened had Starbuck’s sold beer instead of coffee?
Think of that!
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Then they be called Starbuzz and not Starbucks
Perfect! A great name.