Over the years I, and almost anyone I ever met who had even a passing interest in computers, the Internet or any technology variation, has imagined getting involved in some sort of start-up, dreaming up some cool product or service, and â€œgrowingâ€ it into a big deal.
You know, â€œWhat if I was the next Google?â€ or, â€œThis idea could become the next Microsoft.â€ Yeah, well â€¦
Maybe success ainâ€™t that great. Like most things, it has a life cycle. And as Jerry Seinfeld once said when, at the height of his showâ€™s success and asked for his thoughts, â€œItâ€™s a rollercoaster and weâ€™re at the top of the ride. And I know whatâ€™s coming next.â€
Anyway â€¦ Seth has a neat little post with a shot from the Vista consumer launch, â€œThe wow starts now.â€ Itâ€™s of a fistful of Microsoft executives on stage and, as Seth says, â€œNot one smile in the bunch â€¦â€
Well, to be fair, I suppose the camera may have caught them at a bad moment and part of the spin with this Windows outing has been a more temperate approach to the launch. However â€¦ Why do companies do this? I donâ€™t care how important your executives are in the scheme of your company, why trot them out, onto a stage, unless they have the kinds of personalities that beg for that sort of thing?
A launch like this may be business but, for the period of the launch event itself, it is theatre. You wouldnâ€™t stage Hamlet with an accountant in the lead role. Why would you sit some guy with an MBA on a public stage, representing your company and your new product, unless he or she has the kind of personality, the charisma and presence, that demands attention?
And thatâ€™s my take on all of this. Except for this: do not confuse the merits of Vista, pro or con, with the launch, the spin, the media response and the kneejerk â€œeverything Microsoft sucksâ€ reactions. Maybe it will suck. Maybe it will the best thing to hit computers since the Web.
Itâ€™ll be some time before we all find out. And for the record, I use an Apple and I use a PC. There are things I like and dislike about both. (Iâ€™m a fence sitter, I guess.)