The words matter
December 21st, 2006 by Bill
Somewhat related to yesterday’s post, A minor rumination on writing, Seth points out Top Two Best Times to Invest in Good Copy. It’s a Sony ad with copy that will come across as gibberish to most consumers.
Seth also alludes to another of my pet peeves when he mentions, “… trouble reading the small white print against the faded blue background …”
For heaven’s sake, if you’re going to have copy have something to say that is comprehensible and, please, please, please … allow us to read it. Consider the contrast of the print to the background. Black on white is the easiest to read. Why make it difficult for people to understand you?
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