Monthly Archives: December 2006

Writing copy for your ad

Posted on December 23, 2006 by Bill Wren

Yes, after a hiatus I’m back visiting Seth’s blog and in his entry, Your Favorite Seth Posts, 2006, I came across a post from June 29, 2006 called Nine things marketers ought to know about salespeople (and two bonuses). And … Continue reading →

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The words matter

Posted on December 21, 2006 by Bill Wren

Somewhat related to yesterday’s post, A minor rumination on writing, Seth points out Top Two Best Times to Invest in Good Copy. It’s a Sony ad with copy that will come across as gibberish to most consumers. Seth also alludes … Continue reading →

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A minor rumination on writing

Posted on December 20, 2006 by Bill Wren

I’m not sure ruminating can be considered “minor” since my dictionary defines it as “thinking deeply” but that’s neither here nor there … I’ve been mulling over how people think of writing and writers and I have something of a … Continue reading →

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Shakespeare is good for your brain

Posted on December 19, 2006 by Bill Wren

Apparently Shakespeare’s use of language is good for your head. It gets it all excited and twitchy as it’s forced to do engage in that unusual process of thinking. In particular, Shakespeare’s use of a linguistic technique known as a … Continue reading →

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When life gets really noisy

Posted on December 18, 2006 by Bill Wren

In an article called, “Sarah Slean attends the school of life,” there is a pretty good explanation of why I moved from the west to the east (when everyone else is going east to west): “It never ever goes away,” … Continue reading →

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