Because everyone knows technology is a pain
April 25th, 2006 by Bill
Why will a business like this work? Because some one does it for you. As one of the best books on Web sites says, Don’t Make Me Think.
Almost every consumer knows, anything related to technology is a pain in the butt. Even if you have the right kind of mind for tech things, there are badly written instructions, there is baffling language (“connect the RF-D25Z v.1.0.2 to the L5-432WBâ€) … and so on.
Most of us as consumers are one with those aliens from Star Trek: the Next Generation, the Pakleds, when they say, “Make it go.”
(By the way … that term, “insperiences”? Good grief. Who ever dreamed up that should be shot.)
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