Writelife

I haven’t started reading it yet but I’ve picked up The Big Moo, which has the nice line at the top of the cover, “Stop trying to be perfect and start being remarkable.” Well, I can assent to that (though being neither perfect nor remarkable I can’t claim to have any authority on these things).

Edited by Seth Godin, it’s a “ … collaboration of 33 of the world’s smartest business thinkers …”

But what’s it about? I gather these are thoughts around the idea of being remarkable. In a noisy, cluttered technological world you and your business can be very, very good and go absolutely nowhere. You need to be noticed (the way, say, a purple cow might be).

There’s much more than that, however. What you’re noticed for will play a part. And I imagine where you’re noticed would have an effect. But also there’s the reality that even if you are noticed, if you’re remarkable, you have to deliver on the promise you imply.

After all, you could just as easily be a remarkable screw-up. That will get you noticed too.

But I haven’t read the book yet, so I can’t claim that anything I’ve scribbled here relates to what’s inside. But the projects Godin associates with are usually fascinating so I’m anticipating an interesting read and, hopefully, some important insights.

The Big Moo (on Amazon):
- Amazon.com (U.S.)
- Amazon.ca (Canada)

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