asking questions and discovering how little I know
I wandered over to Gapingvoid and saw that the word “cool” (as in, “cool prizes“) isn’t the only word that needs to be turfed from the copywriting lexicon. I see we need a new word to replace “luxury.” Hugh writes, “One of the most unpleasant jobs I ever had was writing a 10,000 word brochure [...]
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Could we please pass a law that makes it illegal to use “great” and “cool” as modifiers in marketing copy? Or any copy for that matter! Why would you say you have a great product? Is there a company on the planet that doesn‘t claim to have a great product? What exactly does saying something [...]
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I always mix them up. Even though I know the difference, I mix them up. Actually, it’s my fingers that do. My brain knows the difference. The fingers do not. The difference between brains and fingers is brains care, fingers don’t. The effect is misused words. The affect is to get me slapping my head [...]
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I came across Thank heavens for billionaires today on globeandmail.com (the business section). In part, it says: According to Citigroup Smith Barney’s head of global equity strategy, Ajay Kapur, the “scary†global imbalances that have investors worried can be managed by understanding the growing gulf between the rich and middle-to-lower classes in the United States [...]
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There are many ways by which I avoid writing and one of those is by writing. This means that while I write, I don’t write what I should be writing. This may be the biggest downside of blogs. For all the good things about them, they make it easy to fritter your time away posting [...]
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I'm Bill Wren, a writer-editor, social media enthusiast in Fredericton, New Brunswick. And that would be my dog, Molly Bloom, as a logo in the header.
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