Posted in Communication, Copywriting, Language, Marketing, Writing on March 30th, 2006 No Comments »
I wandered over to Gapingvoid and saw that the word “cool” (as in, “cool prizes“) isn’t the only word that needs to be turfed from the copywriting lexicon. I see we need a new word to replace “luxury.”
Hugh writes, “One of the most unpleasant jobs I ever had was writing a 10,000 word brochure for […]
Posted in Communication, Language, Marketing, Writing on March 24th, 2006 1 Comment »
Could we please pass a law that makes it illegal to use “great†and “cool†as modifiers in marketing copy? Or any copy for that matter!
Why would you say you have a great product? Is there a company on the planet that doesn’t claim to have a great product? What exactly does saying something is […]
Posted in Language, Writing on March 22nd, 2006 3 Comments »
I always mix them up. Even though I know the difference, I mix them up. Actually, it’s my fingers that do. My brain knows the difference. The fingers do not. The difference between brains and fingers is brains care, fingers don’t.
The effect is misused words. The affect is to get me slapping my head afterwards […]
Posted in Business, General on March 20th, 2006 No Comments »
I came across Thank heavens for billionaires today on globeandmail.com (the business section). In part, it says:
According to Citigroup Smith Barney’s head of global equity strategy, Ajay Kapur, the “scary†global imbalances that have investors worried can be managed by understanding the growing gulf between the rich and middle-to-lower classes in the United States and […]
Posted in Blogs, Work, Writing on March 19th, 2006 3 Comments »
There are many ways by which I avoid writing and one of those is by writing. This means that while I write, I don’t write what I should be writing.
This may be the biggest downside of blogs. For all the good things about them, they make it easy to fritter your time away posting about […]
Posted in Blogs, Communication, Web Writing, Writing on March 13th, 2006 No Comments »
Articulating a very real problem with blogging as it is today, Seth posts The noisy tragedy of the blog commons, a little something about too much of a good thing.
He is definitely describing me when he talks about the surfeit of RSS feeds. I largely ignore everything now. I rarely open Bloglines anymore, I just […]
Posted in Blogs, Books, Reading on March 12th, 2006 2 Comments »
It’s interesting to me that this blog is called Writelife, implying it is about writing – actually, it purports to be about writing. And yes, it is about writing even if occasionally it concerns it only in a roundabout way.
What I find intriguing is that, though not necessarily obvious, it’s really about reading. But, as […]
Posted in Blogs, General, Marketing on March 11th, 2006 No Comments »
I’ve no idea how I came across the following links … Well, actually I do. I was looking for a post on Scobleizer (the one about ugly design). I found it, and also a follow up to it which led me to Identity Production in a Networked Culture: Why Youth Heart MySpace which in turn […]
Posted in Fiction, Writing on March 6th, 2006 No Comments »
I am clearly not a rabble rouser. I am not a party animal. My pleasures seem to be of a quieter sort. Such as today (which, as I write, is actually tomorrow, Mountain time - it’s already Monday).
The first part of my day was enthusiatically taken up with an online course I’m taking through NewsU. […]
Posted in Blogs, Communication, Language, Writing on March 4th, 2006 No Comments »
You’ll see references to the word “lens†all over the Internet. I don’t mean lens as in a camera lens but lens as it is referred to in Web 2.0 terms, marketing and business.
What you won’t find is a definition. So, what do they mean when they refer to a “lens�
I dunno.
This question came up […]
