-
Google+
-
I'm Bill Wren, a writer-editor, social media enthusiast in Fredericton, New Brunswick. And that would be my dog, Molly Bloom, as a logo in the header.
Follow Writelife on Twitter Creative Commons
Blog under the Creative Commons Attribution 3.0 License
-
Monthly Archives: March 2006
Words lose meaning with over use
I wandered over to Gapingvoid and saw that the word “cool” (as in, “cool prizes“) isn’t the only word that needs to be turfed from the copywriting lexicon. I see we need a new word to replace “luxury.” Hugh writes, … Continue reading
Criminalize the use of the words great and cool
Could we please pass a law that makes it illegal to use “great” and “cool” as modifiers in marketing copy? Or any copy for that matter! Why would you say you have a great product? Is there a company on … Continue reading
Disaffected: I hate the words affect and effect
I always mix them up. Even though I know the difference, I mix them up. Actually, it’s my fingers that do. My brain knows the difference. The fingers do not. The difference between brains and fingers is brains care, fingers … Continue reading
Grateful for billionaires?
I came across Thank heavens for billionaires today on globeandmail.com (the business section). In part, it says: According to Citigroup Smith Barney’s head of global equity strategy, Ajay Kapur, the “scary†global imbalances that have investors worried can be managed … Continue reading
I avoid writing by writing
There are many ways by which I avoid writing and one of those is by writing. This means that while I write, I don’t write what I should be writing. This may be the biggest downside of blogs. For all … Continue reading