Comments on: How to write a customer e-mail http://writelife.net/2006/02/21/how-to-write-a-customer-e-mail/ asking questions and discovering how little I know Fri, 16 Mar 2012 10:49:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrea http://writelife.net/2006/02/21/how-to-write-a-customer-e-mail/comment-page-1/#comment-493 Andrea Wed, 28 Jun 2006 21:20:27 +0000 http://writelife.net/?p=170#comment-493 The only problem with Jonathan's revised email is that no one will read it. When a customer gets an email describing how to fix something, they're not interested in how sorry the company is or in being upsold. They're just thinking: COME ON COME ON WHERE'S THE ANSWER? HOW DO I FIX THIS? After the answer, nothing matters...which is why short copy & links are way more effective than Jonathan's friendlier revised copy. It may work on the phone, but email...I just don't believe it. Anyone want to run a test and see? The only problem with Jonathan’s revised email is that no one will read it.

When a customer gets an email describing how to fix something, they’re not interested in how sorry the company is or in being upsold.

They’re just thinking: COME ON COME ON WHERE’S THE ANSWER? HOW DO I FIX THIS?

After the answer, nothing matters…which is why short copy & links are way more effective than Jonathan’s friendlier revised copy. It may work on the phone, but email…I just don’t believe it.

Anyone want to run a test and see?

]]> By: Andrea http://writelife.net/2006/02/21/how-to-write-a-customer-e-mail/comment-page-1/#comment-57341 Andrea Wed, 28 Jun 2006 21:20:00 +0000 http://writelife.net/?p=170#comment-57341 The only problem with Jonathan's revised email is that no one will read it. When a customer gets an email describing how to fix something, they're not interested in how sorry the company is or in being upsold. They're just thinking: COME ON COME ON WHERE'S THE ANSWER? HOW DO I FIX THIS? After the answer, nothing matters...which is why short copy & links are way more effective than Jonathan's friendlier revised copy. It may work on the phone, but email...I just don't believe it. Anyone want to run a test and see? The only problem with Jonathan’s revised email is that no one will read it.

When a customer gets an email describing how to fix something, they’re not interested in how sorry the company is or in being upsold.

They’re just thinking: COME ON COME ON WHERE’S THE ANSWER? HOW DO I FIX THIS?

After the answer, nothing matters…which is why short copy & links are way more effective than Jonathan’s friendlier revised copy. It may work on the phone, but email…I just don’t believe it.

Anyone want to run a test and see?

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