Be different - everyone’s doing it (aren’t they?)
June 4th, 2005 by Bill
What saddens me about Think different (great card, image, whatever you call it - on Hugh’s gapingvoid) is not just that it articulates perfectly the mindset that informs so much of the business world (particularly marketing), but occasionally I, too, slip into this.
There have been times when I’ve been one of those two guys.
Well, I guess the upside for me is that I’m aware of it.
By the way … Sometimes to think differently you need to think the same. In other words, sometimes you’re doing something right. You just need to do it better (as opposed to "different").
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