Please remove your head from your bum
May 31st, 2005 by Bill
It seems sometimes all I do is moan and complain about others (and I’m probably as guilty as anyone of these various sins) but I’ve spent a good part of today visiting a number of sites and now feel compelled to say …
The Internet is about the world. That is the audience. That is who has access to your site. That is who will be seeing whatever you put online. So - and I’m particularly thinking of businesses that might just want to actually generate some business - you might consider telling us where you are!
Telling me you’re on Fifth Street doesn’t help me much if your Fifth Street is in Salt Lake City and mine is in Vancouver. Or, as I saw today, to tell me you’re hosting The National in June doesn’t help me if you don’t tell me National What. Skeet shooting? Lawn bowling? I dunno … you won’t tell me.
People aren’t deliberately making these mistakes. They’re just so caught up in other aspects of their sites, or other things, they don’t stop and consider who will be seeing their online pages.
It’s a global audience. Please tell us where these wonderful things you are offering are located. Please don’t assume I know that your Ontario is in California because mine is in Canada. If necessary, give it to me in longitude and latitude.
But mainly, please don’t make assumptions about who (or where) your audience is. (I can’t imagine what people in Asia must think of our North American Web pages.)
Tag: Writing
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