Writelife

I see the change on Amazon.com books that I mentioned in Amazon tests a more "in your face" approach was, as I suspected, only a little kite they were flying to test the waters. (How’s that for a mixing of cliche metaphors?)

Every so often Amazon does this. They put a change online, gather some data, then put things back as they were. The interesting thing will be to see if the layout they were testing comes back in a revised form - which sometimes happens - or whether the entire idea gets scrapped. It appeared they were trying to give the purchase function more prominence but the manner in which the test layout did that had a big user impact, and a negative one. At least, that’s how it struck me. Who knows what their data shows? (Well, I suppose the guys at Amazon do.)

Tag: Business, Usability

Listen to this podcast

Bookmark to:

Hide Sites