asking questions and discovering how little I know
From the monthly archives:
Seth Godin recently wrote Beware the CEO blog, a cautionary post about the disconnect between what the average CEO is like and what a good blog requires from a blogger. It’s a variation on the theme I posted about back in August, Don’t go there – corporate blogging, the disconnect between corporate culture and blogs. [...]
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Over at Seth Godin’s blog he posted a little something called The Selfish Marketer (part XIV). It’s absurd, so much so it’s funny. But it’s also a good example of what happens when you don’t follow a process through like a customer. (Something I touched on from a support perspective in Web writing rule 5 [...]
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I’m about halfway through the latest collection of Alice Munro stories. It’s called Runaway and I’ve read the first four stories. Three of these (Chance, Soon and Silence) form a kind of trilogy of the Robertson Davies variety, which means they stand alone but are connected by a character. Mind you, to some degree they [...]
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A blurb for a recent manifesto from ChangeThis caught my attention. It was the George Lakoff Manifesto and it has to do with framing. I was excited to see someone discussing it as I think it’s critical to understanding how we discuss subjects today. Unfortunately, it turned out to be simply a lot of political [...]
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In my 12 rules for Web writing, one of my favourites is this one: 8. Know a little but not a lot. Know enough to write about it but be sufficiently ignorant to ask the right questions. I came to this conclusion while doing marketing and technical writing. In some cases it was support material [...]
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I'm Bill Wren, a writer-editor, social media enthusiast in Fredericton, New Brunswick. And that would be my dog, Molly Bloom, as a logo in the header.
Bill is a volunteer voice at:
