Monthly Archives: October 2004

CEO blogging and the disconnect

Posted on October 30, 2004 by Bill Wren

Seth Godin recently wrote Beware the CEO blog, a cautionary post about the disconnect between what the average CEO is like and what a good blog requires from a blogger. It’s a variation on the theme I posted about back … Continue reading →

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Share the experience – be a customer first

Posted on October 24, 2004 by Bill

Over at Seth Godin’s blog he posted a little something called The Selfish Marketer (part XIV). It’s absurd, so much so it’s funny. But it’s also a good example of what happens when you don’t follow a process through like … Continue reading →

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Fiction – sometimes true is not enough

Posted on October 13, 2004 by Bill

I’m about halfway through the latest collection of Alice Munro stories. It’s called Runaway and I’ve read the first four stories. Three of these (Chance, Soon and Silence) form a kind of trilogy of the Robertson Davies variety, which means … Continue reading →

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Discouraging words – framing and control

Posted on October 11, 2004 by Bill Wren

A blurb for a recent manifesto from ChangeThis caught my attention. It was the George Lakoff Manifesto and it has to do with framing. I was excited to see someone discussing it as I think it’s critical to understanding how … Continue reading →

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Web writing rule 8 – know a little but not a lot

Posted on October 3, 2004 by Bill Wren

In my 12 rules for Web writing, one of my favourites is this one: 8. Know a little but not a lot. Know enough to write about it but be sufficiently ignorant to ask the right questions. I came to … Continue reading →

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