asking questions and discovering how little I know
I stopped by the blog Strange Attractor and had to laugh (and cry) reading Marketeers without a clue. Sometimes corporate marketing is like the Marx brothers or Three Stooges when it comes to certain things, like trying to blog or use blogs or communicate with bloggers. But I know exactly how these fiascos happen. Someone [...]
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I came across How to be a copywriter, a list of ten thoughts on writing in the advertising world. You’ll find it on gapingvoid and it’s as good a list as I’ve seen anywhere. In fact, you can save money on books and courses and what not by simply keeping them in mind. These are [...]
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I’ve just read The Customer Evangelist Manifesto by Ben McConnell and Jackie Huba (one of the six initial manifestos released by ChangeThis). It’s a pretty good, if lengthy, overview of the failures of traditional marketing techniques (i.e., mass marketing). This part could be more briefly summarized with a quote from a Nobel prize-winning American economist [...]
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The ChangeThis people have published their first manifestos. The hope is that these spark debate and kindle ideas, and without the acrimony that often accompanies much of contemporary debate. I’ve only read one, because it was near and dear to me: How to be a Boor by Elly Markson, a manifesto on e-mail etiquette. This [...]
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For someone of my limited travelling inclination and experience, I certainly covered a heck of a lot of ground in the last week. (No time for writing, no time for work. Yippee!) The main stop was a few days in Kaslo, on Kootenay Lake in the West Kootenays (British Columbia). Getting there from Creston in [...]
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I'm Bill Wren, a writer-editor, social media enthusiast in Fredericton, New Brunswick. And that would be my dog, Molly Bloom, as a logo in the header.
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